BE along with Trae Bodge* attended 2010's HBA Global Expo & Conference held at the Jacob Javits Center, New York City, NY. This year's show had more than 600 International industry suppliers and educational partners presenting their newest products, innovations, and expertise.

What did we come away with this year?...excitement and insight on how to reach a customer who is heavily influenced by a digital revolution that causes a chain reaction of speed. Speed to connect, speed to express and speed to change is an exploding LifeStyle that we're just now starting to understand.

The challenge for us as product developers and marketers is to align with, and draw from, a consumer who wants to be part of the creative process. She demands convenience with choices at her fingertips compounded by the need of emotional connection. Because she expresses an uninhibited opinion of what fits her needs at the moment, our relationship with technology begs us to engage with the consumer at a personal level.

It's intriguing and challenging...we're in a world of learning and exploring that leads to new paths of opportunities. We hope you enjoy these discoveries as much as we did! Feel free to let us know your thoughts at info@beautyedgeinc.com

* Trae is a 20 year beauty industry veteran and one of the founders of the cult beauty brand, Three Custom Color Specialists. She provides product development and brand messaging services and is the "resident beauty guru" at mainstreet.com



Roben Allong, key Marketing Strategist from RealityCheck Consulting Network, LLC presented the latest update on The Millennials.

From Trends Other Than Formulation: A Panel To Take Note Of Session

According to Roben, Millennials or Gen Ys are that key audience referred to as the Net generation. According to some marketers, they don't remember a time when the Internet did not exist! They're deemed to be the most technologically savvy generation to date.


. Born between 1978 and 2000* . Last generation born in the 20th century . Between 10 and 28 years old . 76-78 million in population in the US . Roughly 25% of the US population . 90% in the US own a PC . 82% in the US own a mobile phone . Also know as Generation Y, Echo Boomers, Digital Natives, The Net or Dot.Com Generation and Generation Y Not

*based on research using the years 1978-2000


. Encourages Socializing 24/7 + information gathering + giving an opinion. . Builds Community thru Technology via Beauty Blogs, YouTube, Facebook, MySpace.com, etc. . Sees creative equity as valuable. . Allows for sharing information about themselves and others at an unprecedented comfort level.


. They are the "Me" Generation. They know themselves and focus on their individuality. . Personal information sharing is viewed as a life benefit that builds friendships and reputations as well as establishes communities. . They are more involved and take on more responsibility, which helps them gain insight to express themselves in a more creative way.


. Micro-market to small niche groups and their online sub-networks. . Invite them to be creative in helping define what your brand is, what it can be. . Parallel their point of view. Communicate what the brand stands for on a local level to increase traction . Help them connect and stay constantly connected with others in mobile and multiple locations: their homes, social settings, on-line, at work. . For them, life is an expedition. Be the brand that helps them enjoy the expedition and make it more meaningful for themselves and others.

Contact Roben at robena@realitycheckinc.com for a copy of the presentation and a more in-depth explanation of Who They Are and What is to Come for this generation.


From What Women Want: The Consumer At Every Age Session

Reported below are color cosmetics and skin care needs for the evolving woman. Excerpts from "What She Wants" were captured from Peggy Lee, AVP of Creative at Maybelline on women ages 14-20 and Karen Young, CEO of The Young Group, on women 50+.

AGES 14-20:

She is experimental She likes makeup that is portable. She favors brightly colored and shimmery shadows. Foundations should have light coverage and a matte finish. She prefers lip products very colorful but sheer. She favors skin care with a light texture that helps to treat blemishes.

AGES 20-30:

She is experimental but is beginning to form cosmetic purchasing habits. She is most likely a career woman and will spend a little more on herself. Colors are fun but also practical. Multi-functional products with long-wear benefits are key. She prefers foundation and lip products with light to medium coverage. She favors skin care that is easy to use with the added benefit of SPF.

AGES 30-50:

She is more well-rounded and less likely to respond to trends. High performance, nourishment and long-lasting cosmetic formulas benefit her needs. Colors are more conservative. Medium - Full coverage foundation and lip products are necessary.

AGES 50+:

She is harder to capture because she has already formed many of her cosmetic purchasing habits. She has moved from products that "protect/preserve" to products that "repair/enhance". Her skin is thinner and tends to be drier. Products must offer intense moisturization, cell-regeneration, collagen/elastin rebuilding and soothing ingredients. Products should treat redness and offer sun protection. Full coverage foundation and lip products are necessary.


From Reaching Every Woman: The Multiethnic Market Session


Susan Akkad, SVP Corporate Marketing, Diversity, noted that 1/3 of the US are people of color, so in reality, Women of Color are becoming the new mainstream". She advised that when considering the ethic customer, that we remain aware not only of her skin tone and needs specific to her skin type, but to her culture. For example, when you are addressing Latina's, consider how you can market to her in a way that resonates with her "Latina-ness" in concert with her "American-ness".Black women, on the other hand, are often coming from a matriarchal place they are in charge and tend to feel strong and confident. She must be spoken to with this in mind.

Cheryl Wilson, Marketing Director of Fashion Fair, provided stats that drove Ms. Akkad's position home: Black women are spending 9 billion annually on their beauty products and this market is growing 5xs faster than the general market. Latinas are not far behind, spending 6.8 billion annually. Ms. Wilson also addressed skin tone from a technical standpoint by illustrating how women of color have different needs due to a higher level of melanin. More melanin, while protecting the skin from some sun damage, also makes the skin more reactive to certain ingredients, more susceptible to seasonal changes and therefore, unpredictable. Skin of Color has over 35 variations, where Caucasian skin generally has under 10, which makes providing an adequate range of skin-toned products very challenging from a SKU standpoint. Ms. Wilson advises that in order to address the needs of Women of Color, you must deliver a large range of shades, provide innovative - yet easy to use - solutions for the unique needs of Women of Color, while still portraying an authentic and varied beauty representation.

Lubna Khalid, Founder of Real Cosmetics, said, "What Women of Color want from their beauty products is to be included; to find the right shades to match their skin tones; to be represented and included in imagery and advertising so that they can see themselves reflected. Imagery that is attainable and real and makes them feel beautiful. They want to trust the company, trust the claims and feel good about the products. Women want a company that cares, not only about them, but that makes a difference in the world. All women are beautiful and we can help make them all feel that way.

THE INSPIRATIONAL EDGE: What Makes Her Feel Special

Every so often there is a special story behind the making of a scent. And so it is for this year's 2010 HBA International Package Design Award for Bella Una which translates to "Beautiful One". The fragrance won against industry moguls including Sephora and L'Oreal. Looking deeper into the brand, one will soon discover a history of greatness. Bella Una is deeply rooted from the idea that all women should believe in themselves and that everyone's differences is what makes them unique and beautiful.


The winning signature scent is different from all of the others that are soon to launch. It is inspired by the creator's fondest childhood memories and contains a "love letter" written to the creator's mother; reminiscent notes in the scent connote tantalizing smells coming from the kitchen and tea parties with her friends real and imaginary, and is comprised of affectionate, comforting notes that warm the heart and inspire a smile.

Beyond the fragrance, Bella Una's unique nature is in its presentation that begins in a sustainable mulberry bark box. Nestled within the box is a handwritten love letter found in an envelope sealed with a natural pressed flower. The letter rests on top of an exquisite bottle that contains the inspirational fragrance.

Newly launched scents will be assigned a female's name and will have qualities that lend an idea of where “she” came from in the love letter. Each name will tell a tale and have a journey, always creating a persona rich with romance and love.

To learn more about Bella Una please visit Bellauna.com or contact the creator Kym Wechsler at 424-BellaUna

THE COLOR EDGE: 2011 Color Cosmetic Direction

Jamie Ross, Creative Director of The Doneger Group, presented a comprehensive guide to expected seasonal fashion/color trends for 2011.

Seasonal Trends:

"Idyllic" - Winter/Spring

Fashion - Vintage sensibility, referencing the 50's and 60's. Fabrics - Soft, ladylike and ethereal. Antique lace and youthful styles will be prevalent. Colors - For clothing and makeup; pinks, lilacs, grays and soft apricots. Finishes - Almost chalky or velvety.

"Jubilant" - Spring/Summer ("South America, by way of Miami")

Fashion - Daring and impactful in their prints and color direction. Patterns - Painterly brush strokes, stripes and polka dots. Colors - For clothing and makeup;Â bright and bold, yet grounded by browns and dark purples; lots of bright colors on eyes and/or lips. Finishes - both matte and glossy.

"Travail" - Fall

Fashion - Casual and utilitarian. Fabrics - Lots of denim, leather and shearling. Colors - For clothing and makeup, dark, inky blues that are softened with taupes or browns and accented with coppers. Finishes - Almost imperfect.

"Cavalier" - Winter/Holiday

Fashion - A sense of heritage with a touch of the "haughty and naughty" with equestrian styles, tweeds. Fabrics - Leathers, faux furs, suedes and brocades. Colors - For Clothing and makeup, port wines, purples and berries, accented with metallics. Lips will be dark with subtle eyes. Finishes - Dark and suede like.

THE SHOPPING EDGE: Where to Meet Her

From Predicting What Consumers Want to Buy: How and Where They Want to Shop Session

Where She Shops


For further information on What Consumers Want to Buy contact Karen at karen@ygroup.com

. Ecommerce - The internet will influence more than 50% of retail sales by 2014. Forrester . OnTheGo (Mobile) Commerce - 37% of smart phone owners purchased $1.2B in 2009 . AtHomeParty's - $28B total sales 2009 . FromHerCouch - Over $10B in sales via TV . Factory Outlets - By 2012, Saks, Neimans, Barneys, Nordstroms & Bloomingdales will have more factory outlets than traditional stores . VenderSpenders - Vending machines provide instant gratification on the go. Currently flat irons, caviar, books, gold bars, meat and beauty products can be found in vending locations.

From The Changing Face of Beauty Distribution Session

Direct To Consumer

Donna Tarantino-Loyle, Director of Health and Beauty at Shop NBC, addressed the increasing relevancy of direct-to-consumer sales. 10-12 years ago, this medium was largely ignored by prestige brands, but it has progressively become an opportunity that brands consider seriously. With lives that are increasingly busy, many consumers will have even less time in 2011 than they did in 2010 to shop in stores. Television sales can reach the consumer at home allowing a brand to present a consistent, controlled message and experience.Unlike in-store, a brands message can be diluted. With features like auto-delivery and easy-pay, the shopping and fulfillment is made that much more convenient. Couple that with an avid online community, women will still be able to feel connected.

Traditional Retail


Howard Kreitzman, VP of Cosmetics and Perfume at Bloomingdales, shared what Bloomingdales is doing to stay relevant. With the recent redesign of their 59th street branch, Bloomingdales is successfully addressing the needs and preferences of today's consumer by creating a unique and memorable experience allowing her freedom of choice on how she shops. They have also partnered with Space NK installing mini Space NK outposts in several locations as a way to feature niche brands. Retailers could certainly take a page from the Bloomingdales playbook in 2011.

Social Media

Maria Sansotta, Marketing Director of Tarte, cosmetics outlined their social media strategy. She encourages brands to truly embrace social media by creating an online family and keeping them up to date on news and events. She also advised that brands regularly thank their customers with special discounts and offers and keep them informed by providing regular video how-to's.

Emerging Markets

Karen Young informed us that the U.S. is only 47% of the world market. Brazil is the #2 hair care market in the world, after the U.S.; India and China are players to be addressed seriously as well. Her suggestion was that brands should first establish themselves in their country of origin, and then tailor their international approach to each country they are targeting.

THE FINAL EDGE: Opportunities in 2011

. Due to busy lifestyles, multitasking, one-hand application and TSA-approved sizing (for air travel) will continue to be attractive products for on-the-go consumers.

. Reconnect with the consumer and identify her needs.

. In a troubled economy, the consumer is more conservative - she is "de-stocking", which means she is using up what she has at home and will only buy products she feels she truly needs.

. Focus and streamline products and their messaging to remain relevant.

. All brands have the same access to technology and packaging, focus on the targeted consumer and be authentic in brand messaging.

(Credits - Karen Young)



BE attended a delectable lecture called The Science of Taste and the Chemical Foundation of Flavors and Foods at the New York Academy of Science in NYC. Presenters were Harold McGee, food columnist of the New York Times and Linda Bartoshuk, Director of Human Research at the University of Florida, Center for Taste and Smell.

We delved closer into the culinary world and explored Food Science innovation and molecular gastronomy which was pioneered by Ferran Adri'a. A fun and interesting event, we walked away with fresh ideas and thoughts that can easily be crossed over into the world of beauty.... mixed with a "spice" of the imagination!

Here's what we found:

5 Food Science Innovations

*** Scroll down to D.I.Y. BeautyFood Fusion for a chance to win a $25 gift card from Chef Central

. Disguising a Flavor to Confuse or Surprise

. Unusual Temperature

. Deconstruction of a Dish

. Presenting Foods with Ambient Aromas

. The Rise of the Miracle Fruit

TheCreativeEdge - Starter Concepts

We thought to ourselves, how can we translate current trends in Food Science into unique BE BeautyVision thought starters? Here's a few fun ideas:

Disguising a Flavor to Confuse or Surprise


Chef Heston Blumenthal created the Bacon and Egg breakfast, which is actually an ice cream dish. Customers who expect a traditional bacon and egg meal are in for a surprise when the server delivers ice cream, with red pepper compote, caramelized brioche, buttered caramel and a few drops of maple syrup. All served with a cup of jellied tea!

BE BeautyVision - How about a tubed lip stick with a center core that has one flavor on the inside like sweet chile pepper and second flavor wrapped on the outside like luscious strawberry mint?Studies show that the average woman consumes up to four pounds of lipstick in her lifetime, it might as well be flavorful!

Unusual Temperature


Chef Heston Blumenthal also created the Hot and Iced Tea, which consists of a cup filled with half hot tea and half iced tea. The cup is split vertically with the two liquids, presenting the customers with an unusual experience.

BE BeautyVision - In the winter time, we hate nothing more than to put on a cold body lotion after a warm shower. A self-warming body cream for the winter could be just the key to this problem. In the summer, a cooling body lotion could help soothe and refresh parched summer skin.

Deconstruction of a Dish


Harold McGee spoke of Jose Andres who created a deconstructed wine dish by creating a white wine gelatin that includes a taste of each of the flavors found in the drink such as walnut, apple and peach notes.

BE BeautyVision - Have fun with a colorful, vitamin packed fruit jello-ed face mask! Imagine good for your skin, cubed fruit juices with a jello-like texture that are mask-able and edible too!

Presenting Foods with Ambient aromas

Daniel Patterson created a pink grapefruit mousse that caps supreme of citrus macerated with a splash of cognac and tarragon. A generous drop of oil with the essence of ginger, black pepper, grapefruit and tarragon, all flavors in the appetizer, rests on a plate beside the bowl. Diners are then instructed to rub a little on their skin to create the full experience.

What are the benefits of rubbing this tantalizing food grouping on your face?!

All ingredients have promising characteristics for cosmeceuticals and cosmetic products.

. Ginger is excellent for stimulation and warming effects.

. Grapefruit has cleansing and toning effects on skin.

. Tarragon is an antiseptic and stimulant.

. As a constituent in a blended cream, Black Pepper can be used for tired aching limbs, sore muscles and rheumatoid arthritis.

The Rise of the Miracle Fruit


According to Harold McGee, there has been a revival in food tasting events, referred to as "flavor tripping parties". The tasters consume sour and bitter foods such as lemons, radishes and beer to experience the taste changes that occur. When the fruit is combined with acids, it strongly stimulates the sensation of sweetness on the tongue.

BE BeautyVision...hhhmmm....here's food for thought for all of you chemists out there...If the fruit makes acidy food taste sweet... what happens if the fruit molecules are infused within acidic facial chemical peels?...is there a new way here to deliver proteins or hydrating sugars to the skin?

D.I.Y. BeautyFood Fusion


YOUR TURN!!...Create a Cosmetic Beauty Concept using a Food Science Trend.Use 10 words or less.

Send concept entry to info@beautyedgeinc.com

The random winner will receive a $25.00 gift certificate to shop Chef Central


Entry deadline March 27, 2009

We hope we left you hungry...inspired...and bubbling with more ideas!



BE visited The Spa & Resort Expo along with The Medical Aesthetics Conference in NYC, NY. This is a combined conference that covers the scope of both current spa treatments and products along with innovative medical cosmetic services. We tried new products, relaxed with the iin light laser therapy (very cool and therapuetic experience!!) and took a trend "snap-shot" delivered in this issue of OnTheEdge.

While this may not be one of the "bigger" conferences of the year, it certainly did deliver innovation and unique ideas as starter points to generate creative concepts and "out of the box" beauty options. (see TheKissingEdge) Enjoy this issue and feel free to let us know your thoughts at info@beautyedgeinc.com

THE CUSTOMIZED EDGE: Customized Therapies

t spheres ® customized aromatherapy massage! After over 15 years of research and development, t spheres ® combines two of the most researched alternatives for treating stress: massage and aromatherapy. Never available before, this two in one portable product allows the user to individualize when, where, and how to self-massage while incorporating the benefits of aromatherapy essential oils. The special rubber material that composes the massage balls allows them to absorb and retain essential oils that last from 3 to 6 months. Available in 3 aromatherapy infusions & colors, each set includes a spray-top re-infuser and simple "how to use" pictorial instructions in a travel bag.

How does it work?

Aromatherapy is released from t spheres ® upon contact. This allows for natural stress-relief. When the original aromatherapy infusion oils run out, the t spheres can be re-booted using the included spray-top re-infuser.Each set has its own unique set of benefits. The Perk Up set combines peppermint and grapefruit, giving the user improved concentration and circulation.

Peppermint’s beneficial qualities:

. Decongestant . Reduces fatigue, increases mental alertness . Traditionally used to treat travel sickness and heartburn

Grapefruit’s beneficial qualities:

. Antidepressant and emotional stimulant . Diuretic qualities . Helps in treatment of S.A.D. (Seasonal Affective Disorder)

Also available are Inner Beauty with Rose Geranium infused t spheres ® for lifting the spirit and allowing your inner beauty to shine, and a smaller set of tiny t spheres, Pep-Up-Mint, which uses peppermint to naturally reduce pain and increase concentration. t spheres massage balls can be heated, cooled, and used almost anywhere on the body.


DoshaCareOrganic skincare that evolves with you! How? The DoshaCare products are based around the users individual doshas; worldly elements that supports inner peace, outer health and ageless living. Combined with this is the knowledge of the Ayurvedic tradition of India with the sophistication of western science.

The three main doshas are Vata (wind), Pitta (fire), and Kapha (earth). Before selecting products, customers identify their primary and secondary doshas by answering an eight-question quiz. The answers help customize which products “fit” the user. With 17 individual products to choose from, DoshaCare offers varied solutions to help balance and address all of the characteristics of any given skin type!

Vata skin is dry to dehydrated. Pitta skin is normal to sensitive. Kapha skin is oily to congested. Cleanser, masque, and moisturizer should be chosen based on the primary dosha. Skin regimens can be further customized by choosing the DoshaCare Elixir based on the secondary doshas. The skin dosha is more than just a skin “type”- it reflects one’s personality and general nature. DoshaCare’s products are designed to help the consumer achieve an authentic radiance - inside and out!

DoshaCare also prides itself in offering both natural and sustainable products. 98% of all ingredients in DoshaCare come from botanical sources and most are organic and wild craft harvested!

The DoshaCare Journey Includes:

. Rituals . Routine . Self Massage . Meditation . Daily exercise . Vibrant Foods . Hydration . Affirmations

THE ACTIVE EDGE: Innovative Ingredients


The secret to ageless skin in 10-14 days! This revolutionary anti-aging product collection was discovered in Provence and devised from a secret French formula. The formulas in Adorage, blends nature (phytoextracts), with science (active ingredients), to create a unique product that restores glow and youth to the skin.

Innovative active ingredients include Glycolic Acid, Retinol, Hyaluronic Acid, and Vitamin C. Phytoextractingredients serve as powerful antioxidants to fight the effects of aging and interact with biochemical processes to improve skin’s appearance and health.

Phytoextracts and their benefits

. Soya extract: Boosts and maintains the skin’s production of collagen. Also fights moisture loss. . Wild Yam extract: A strong antioxidant, restores hormonal balance of the skin. . Mulberry extract: Keeps skin fresh with its mild brightening and clarifying properties. . Sunflower extract: A powerful antioxidant, gives skin clarity and suppleness. . Rosemary extract: One of the strongest antioxidants known in dermatology. Known for its miraculous lifting and rejuvenating effects. . Jojoba extract: An incredible moisturizer and anti-inflammatory agent. . Shea Tree extract: Softens skin with natural fatty acids and protects it from dryness as well as other climatic stresses.

Featured Product

Powerful 30% Arnica Gel helps significantly reduce patients’ bruising and swelling due to esthetic injections, chemical peeling, laser and mesotherapy injections.


Cellergie ®Anti-aging NADH Cosmeceuticals newly launched to the U.S. What is NADH? NADH stands for Nicotinamide-Adenine-Dinucleotide. The H stands for Hydrogen, which reacts to the oxygen in cells to produce water and ATP (chemical energy). The more NADH a cell has available, the more energy the cell can produce, making it function better and live longer.

It was originally believed that NADH was too unstable to be used therapeutically. After 20 years of research it has been done and the Cellergie ® NADH Cell Serum is the result! Why is this important? When people get older, their cells don’t produce as much ATP and water, causing the cells and skin to age. NADH is also one of the most important coenzymes in the body, essential for more than 1000 metabolic reactions:

. NADH increases ATP energy in every cell. . NADH repairs altered DNA and damaged cells. . NADH acts as one of the strongest anti-oxidants.

Used by Dermatologist, the NADH Cell Serum produces a true anti-aging effect for the aging skin by restoring water and energy and making the skin appear younger and firmer.


SkinCeuticals Phloretin CF ™ Broad-Spectrum Antioxidant After five years of research Phloretin from SkinCeuticals is a newly identified molecule derived from the bark of apple, grapefruit, and pear trees! Skin gets strengthened support on the inside and a more radiant, firm, and youthful appearance on the outside.

It is known for its antioxidant properties and has been studied as a pigment-regulating agent. Phloretin has a unique molecular structure which makes it such a powerful antioxidant as well as a anticancer, antifungal, antibacterial, antiviral, and anti-inflammatory agent. Phloretin CF ™ capitalizes on all of these aspects, the result - a broad-spectrum treatment that fights skin damage at every level!

The broad-spectrum activity of Phloretin CF ™ :

. Prevents DNA damage . Stimulates collagen and elastin synthesis . Inhibits UV-induced discolorations and erythema . Accelerates skin’s natural repair process

Phloretin CF ™, proven to be a powerful antioxidant, helps correct visible signs of photo-damage, particularly age spots and discolorations. Clinical results show reduction of wrinkles, laxity, mottled texture, and age spots for dramatically healthier, stronger, and more radiant skin in as early as four weeks!


CorSilver service treatment for the faceBlown away by the success of their Silver Soap®, Cor has recently launched an extreme line of products to complement the benefits of this wonder bar. The cumulative effects of Cor’s cocktail of ingredients works uniquely for each individual, resulting in a natural, dewy-fresh glow of youth.

The Cor system is a convenient, simple set of products that cleanses and works effectively to achieve wonderful results for skin. With its new moisturizer, serum, and age-defying eye cream, it is now both possible and easy to have and maintain a perfectly polished face.

The products are designed to even out skin tone, cleanse, moisturize, and replenish collagen. All of these new products are based on the original Cor technology, using many of the same natural ingredients.

Natural Ingredients used in Cor and their Benefits

Silver: blocks and kills bacteria, speeds growth and repair of cells. . Silica: helps other ingredients penetrate the dermis layer of the skin. . Collagen: Cor soap contains 4 different types of collagen.

Chitosan:  a natural fiber that evens the skin tone and cleanses the skin. Sericin: a natural protein made from silk. It binds moisture and has UV ray inhibiting properties.

Foam...rinse...glow ®

THE LASER EDGE: Advances in Light Therapy


IInnLight - World’s first Molecular Massage™ The iinnLight Pro™ therapy system is the first light laser company to offer a non-invasive Molecular Massage™, a unique way to produce natural anti-aging effects. Light Emitting Diodes deliver rejuvenating photon light that, when absorbed into the skin, is transformed into energy that stimulates growth, repair, and regeneration of the human body.

iinnLight Pro™ therapy can even be administered multiple times per week to reduce stress and promote healthy aging. In just one 30 minute session, the iinnLight Molecular Massage™ provides the following benefits:

. Relieves stress . Promotes restfulness . Increases energy . Minimizes appearance of lines/wrinkles . Increases the efficacy of topical treatments

iinnLight also offers a variety of different therapy programs, each using different wavelengths (colors) of LED illumination. The Facial Program bathes the face with all of the wavelengths of LED illumination. This results in more production of collagen, and reduces appearance of fine lines. The Blue Wave Program uses mostly blue wavelengths of LED illumination, elevating the mood and increasing alertness. The Relief Program uses mostly red wavelengths, providing pain relief and reducing inflammation.

The SmartXide DOTThe innovation of CO2 laser technology. The CO2 laser – the “gold standard” in skin resurfacing technology since it was first reported in 1991 – produces superb results for patients. However, traditional CO2 laser resurfacing removes the entire skin surface, which results in a prolonged and somewhat difficult recovery. SmartXide DOT technology offers results approaching those of traditional CO2 laser resurfacing, but with complete recovery in only a few days!

The DOT system is unique because it uses customized patterns of micro-sized dots rather than attacking the skin’s entire surface. This leaves the skin around each of the perforations intact, speeding up the healing process and allowing for a more youthful appearance. The thousands of microscopic perforations stimulate collagen production to improve skin’s texture and tone. All of this is done without the pain and discomfort of traditional laser therapy. Only a topical anesthetic is needed for treatments and patients can apply makeup immediately after the procedure!

THE KISSING EDGE: Angel Kisses for Mani/Pedi's


Asian Kissing Fish:The latest emerging trend in the spa industry! Would you let a group of tiny fish nibble at your feet? Out of 10539 surveyed, 68% said yes! And why not? After all, the traditional manicure/pedicure involves scrubbing that can be painful. It can also be embarrassing to have a technician see and deal with the skin’s imperfections.

Is it safe? Yes! Fish cannot be infected with skin conditions or infections. Asian Kissing Fish provide anonymous, safe, and effective care, and plus, most people love the feeling of being “kissed” by the fish! The gentle nibbling feels like a micro-massage and like many therapies, helps in reducing stress and treating various skin conditions.

Asian Kissing Fish ease the symptoms of:

. Psoriasis . Eczema . Dermatitis

All of these skin conditions result in dry, scaly, and painful skin. Asian Kissing Fish can help alleviate pain, reduce stress, and if nothing else, it’s a good story to tell friends!


IECSC (International Esthetics, Cosmetics and Spa Conference)

BE attended the International Esthetics, Cosmetics & Spa Conference, Las Vegas held June 28th thru 30th, 2008. IECSC Las Vegas is the largest and most complete esthetics, cosmetics and spa conference globally. This year featured over 650 exhibitors who represent the hottest trends in health, beauty, and skincare technology.

Over 200 complimentary classes were available for attendees to learn more about services and products. Additionally, comprehensive educational programs that included a selection from Medical Spa Business, Medical MD procedures and Post Conference Classes for the Spa business industry.



Waxing - "We are actually seeing an increase in waxing most likely due to the economy and high prices of laser removal".

Greening of the Spa Industry/Sustainable Beauty - "I believe that green practices are wonderful. As much as I can, I practice them too, however, not at the expense of a product being ineffective. My opinion is that a lot of the "organic" products are fine, as long as you are not treating problem or reactive skin with them."

Eye Lash Extensions - "These were very novel and made a big splash, but I think interest is waning with consumers due to the time and expense it takes to apply them".

† Mark Lees, Ph.D., M.S. An award-winning speaker, and product developer, is one of the country's most noted skin care specialists and has been quoted and interviewed by Glamour, Shape, Teen, Self, The Miami Herald, The Associated Press, and NBC News. Mark specializes in acne and aging skin, and is the author of Skin Care: Beyond the Basics.

>> Mark Lees, Ph.D


. Nano-Lounge Services: services performed while a client is waiting in the lounge area for his/her full service treatment. . Emotional Balance and Inner Harmony as a proactive measure to prevent dis-ease. . Threading . Hand Harvesting and using whole herbs, plants or sea ingredients. . Permanent Makeup

THE TEEN EDGE: Specialty Treatments


Pevonia - SpaTeen - Pevonia is about to launch the "first ever" SpaTeen Line including regimen systems that are paraben-free with organic actives this October, 2008. The two different spa collections are developed specifically for teens to benefit blemished skin and all skin types.

The Blemished collection, specifically formulated to clarify and control acne and blemishes, effectively clears existing breakouts and prevents new blemish formation. The product line-up includes cleanser, toner, moisturizer, mask, and a spot treatment.

Key ingredients include:

organic lactic acid (brightening, pH regulating), kava (antibacterial, prevents breakouts), chamomile (calming, de-stressing), organic salicylic acid (antiseptic, prevents epidermal thickening), organic sulfur (antiseptic, healing), and organic benzoyl peroxide (antibacterial). Formulated with a unique Micro-matrix delivery system, the time release action allows active ingredients into skin throughout the day for added skin benefits and visible improvements.

The All Skin Types collection unites gentle yet potent, result-driven formulations. This outstanding regimen properly addresses and balances normal, combination, and dry skin concerns.

Key ingredients include:

kava (antibacterial, prevents breakouts), proline (amino acid, hydrating), Zinc PCA (antibacterial, healing), lactic acid, (brightening, pH regulation), hyaluronic acid (moisture binding).

The SpaTeen Professional Treatments Offers

Clear-O-Zym: An advanced exclusive Pevonia Freeze-Dried Enzyme treatment that removes deep pore clogging, blackheads, and dead cell accumulation. Recommended for all skin types including sensitive skin. This enzyme peel allows professional deep cleansing of the pores without irritating the skin.

Key ingredients include:

amylase, lipase, and glucose oxidase.

SpaTeen Professional Masks

Blemished Skin In-Spa Treatment: for a radical teensformation! An effective treatment mask to enhance the results of skin clearing and healing, and to prevent new lesions from forming, while the skin is left smooth and fresh.

Key ingredients include:

Sulfur, curcumin, kava, camphor and chamomile.

Strawberry HydraBoost In-Spa Treatment: a vitaminic infusion for boosted hydration. The yummy scented Strawberry HydraBoost provides teens with an intensive yet delightful treatment experience. Counteracting environmental aggressors and hormonal variances, this treatment also offsets the effects of a demanding, stressful schedule.

Key ingredients include:

strawberry extract, neem leaf extract, neem flower extract, ivy gourd, hyaluronic acid, panthenol.

Papaya HydraSoothe In-Spa Treatment: an intensive skin rejuvenator. The deliciously scented Papaya repairer helps teens restore vital skin health and hydration stripped away by their greatest friend and foe...the sun.

Key ingredients include:

papaya extract, neem leaf extract, neem flower extract, henna extract, tulsi leaf extract, basil extract, turmeric root extract, hyaluronic acid, and panthenol. In addition and to expedite and maintain results, Pevonia recommends the PevoVitale Clariplex Dietary Supplement for total and integral control of problem skin. Among proven and effective ingredients, Clariplex includes Praventin, the latest bioactive protein complex that showed in clinical trials to reduce blemishes up to 95% after 2 months of use.

>> Pevonia


Screen Scene Screen: Make It Your Routine. Two moms want to change the way the world thinks about sunscreen. After finding products that were greasy, irritating, smelly and goopy for their teens, they decided to formulate one of their own. “It’s especially great for teenagers dealing with acne,” says Screen, Inc. founder Lori Nauman. “Most kids won’t put anything greasy on their face and would prefer to dry up their blemishes in the sun. In actuality, that could do more harm in the long run, not only with sun damage but with acne scarring.”

They also are on a mission to educate kids about daily sunscreen application and make it part of their daily routine just like brushing your teeth. The first product, TeenScreen, launched May 2008 and the collection has grown from there. The sunscreens are SPF 16+ and tout the coveted Seal of Recommendation from the Skin Cancer Foundation. The line-up currently includes teenscreen, tweenyscreen (for kids), manscreen (for men), and chicscreen (for women). All are fragrance free except for tweenscreen that has a yummy tropical fruit scent. Look for new product launches coming soon.

>> ScreenRoutine

DermAStage – Cyclical Skincare. The h2t dermAstage system is, a unique collection of products that focuses on treating skin based on the “cycle” it is in. Whether skin is in its teen, adult, or anti-aging cycle, the simple, streamlined lifestyle regimen for the skin delivers a professional spa-quality daily experience in your own home. Teen products address 4 stages of acne; Emerging Acne, Mild Acne, Moderate Acne and Severe Acne. Once the stage of acne is identified, a collection of specific products are grouped together for Teen skin and suggested for daily use. The brand also recommends an adjustment in lifestyle and a review of nutritional intake to help improve skin conditions. >> DermAStage



StampMeFabulous - Lipstamps; Patented cosmetic stamp for lips just launched at IECSC Las Vegas. This innovative new beauty tool is ideal for any woman who has struggled with the shape and balance of her lips. Apply in just 3 easy steps. Watch the video here!

1. Select lip shape 2. Apply lip stain to the edge of the lip stamp shape and apply to lips 3. Apply lip stain to the full lip stamp the apply to lip and slide down.

The lip stamps come in 5 flattering shapes to be used with any of the 5 semi-permanent inks that last all day.

Browstamps; Already a great seller, patented brow stamps work the same was as lip stamps. Watch the "how-to" video here! Customizable and easy to use, the “form and shape” of the brow is adhered to an acrylic base that can be reshaped and manipulated to fit your bone structure and match your natural arch. Once reshaped, eyebrow ink is placed on the stamp and the stamp is pressed right over the eyebrow for instant brow definement. Available in an assortment of colors…hint: “smoke” is the best seller.


eyecandy custom eyebrow stencils™ --  Here's the first and only custom eyebrow stencils. This patent pending innovation gives women what they've longed for -- an eyebrow stencil custom-made for their individual face. No generic ones that just aren't right and can even be downright scary. No permanent or semi permanent ink that they have to try and live with if it isn't applied right. After a consultation with a highly trained licensed representative, your individual shape is sent to the "brow customizing lab" to create the ideal stencil for your brow. Returned is a customized, personalized luxury that gives you a perfectly shaped brow and everything you need in the accompanying treat bag™ brow kit to keep your brows shaped and shaded. Their exclusive program, candyhearts™, gives cancer patients 20% off all products and services. They have launches slated across the U.S. and Canada over the next few months; visit the website for locations. >> eyecandy custom eyebrow stencils™


sun|maita Threader® Kit Gentle, at home hair-removal system, a first to market home threading system that precisely replicates the ancient art of threading using actual organic cotton threads. The Threader® was carefully engineered to create the exact angles that master threadists use to ensure the most dramatic results by polishing off surface dead skin cells and removing facial hairs.

The kit includes:

. Threader . Chalk- makes the hair more visible before threading . Feel Less – lightly numbs the skin for comfort . The Closer – soothes and protects the skin . 40 Organic Cotton Blended Replacement Threads . Instruction Booklet

>> SunMaita

THE WELLNESS EDGE: Tea and Harmony


PevoniaHolistic Vital-I-Tea Spa At Home Ambiance Collection Discovered nearly 5,000 years ago...tea is now the second most popular beverage in the world next to water. Tea contains naturally occurring plant compounds that are key to health and wellness.Spalasium Vital-I-Tea - Combats stress and delights your taste buds with four delectable blends of gourmet loose leaf tea, rich in beneficial antioxidants for increased health.

Vital-I-Tea Slenderize - Allow retained toxins to slip away as you indulge in the sumptuous blend of whole cranberries, elderberries, black currants and rooibos "red" tea.

Vital-I-Tea Rejuvenate - A deliciously exotic blend of Japanese sencha, Siberian ginseng, marigold flowers and passion fruit essence, delights your taste buds while promoting youthful vitality.

Vital-I-Tea Renew - Enjoy this delectable medley of orange and lemon peel, apple pieces, hibiscus, sunflower and rose petals, lavender flowers, black currants and natural grape essence. This harmonious blend provides anti-aging benefits for a renewing escape.

Vital-I-Tea Energize - Replenish your energy level with black tea, cardamon pods, whole clove, cinnamon, ginger root, nutmeg and peppercorn, while enjoying the invigorating benefits of this delightful blend.


Shinwa,all-natural, organic green Japanese karigane tea Shinwa green tea with all its active components both inside and outside the body completes the evolution of health and beauty. What sets Shinwa apart is the fact that it is from the birthplace of Japanese tea, with all its beneficial catechins -- including EGCG, found nowhere else in nature. Catechins, which are antioxidants by nature, have been shown to function as anti-inflammatory and anticancer agents. A study published in the Archives of Dermatology shows that whether taken orally or applied to the skin, green tea could reduce the risk of damage from ultraviolet light and thus reduce the risk of skin cancer. Catechins are NOT stable. Many products that list green tea as an ingredient actually have no trace of this miraculous ingredient after as little as three weeks after manufacturing. This is why using freshly made tea daily both inside and outside of the body is the ONLY way to enjoy the results Catechins promise.

Ways to use the tea in “Spa Treatments”:

. Place 2 Tablespoons of tea in a muslin bag and use as a footbath. The tea will infuse in the warm water very quickly after 10 minutes. This will help to heal any blisters or irritations on the feet, soothe them and of course leave the feet very clean. A tea footbath will also reduce swelling in the ankles.

. Infuse 1 Tablespoon in 6 ounces of room temperature water. Soak an untreated paper mask, full face, or eye area only, in the liquid tea for about 1 min and apply directly to the face for 20-30 minutes. The skin will feel firmer and any puffiness around the eyes will be reduced. A tea mask will cool and calm skin after any chemical treatments as well as fight infection.

. Pour the liquid tea into a spritzer bottle and use as a toner on the facial area. This will help to clear acne, add moisture, refresh and tone skin. Simply using as a spray during a flight results in an amazing difference to the appearance and feel of the skin.

>> Shinwa


Revitanue,the restorative power of green tea. This highly effective collection of high end Spa products uses Advanced Green Tea Complex and formulates it with OVER 20 specially selected antioxidants, vitamins and minerals to work synergistically together. A special nano - delivery system delivers these powerful anti-aging ingredients where the skin needs it most.Clinical Studies conducted for 8 weeks by a Board Certified

Dermatologists found those who used Revitanue with Advanced Green Tea Complex had the following results: . 100% of the subjects photographed showed a reduction in pore size. . 91% of subjects showed a reduction in the appearance of fine lines and wrinkles. . 68% showed an improvement in color and tone. . 45% showed a decrease in the appearance of deep wrinkles.

Contact Info

Revitanue Skin Care, 3554 Business Park Drive, Suite C, Costa Mesa, CA 92626 Phone: (714) 751-7546, Toll Free: 800-435-3533

THE VITAL EDGE: Inner Balance/Outer Results


Mona-Vie – Superfood + Superfruits MonaVie is a delicious and energizing blend of the Brazilian açai berry—one of nature's top superfoods—and 18 other beneficial fruits. Developed with the philosophy Balance-Variety-Moderation, MonaVie delivers the phytonutrients and antioxidants you need to maintain a healthy and active lifestyle. MonaVie's Active formula also contains the added benefits of glucosamine to help maintain healthy joints. Mona-Vie's patent pendingfreeze dried acai berry, called OptiAcai, is the foundation of the MonaVie blend. With literally thousands of phytonutrients and antioxidants found in nature's fresh fruits, MonaVie didn't want to focus on just one fruit at the expense of others. Recent clinical trials reveal the role of phytonutrients from fruits and vegetables and their ability to strengthen the immune system and their possible role in helping to prevent certain diseases. Other studies have shown that the phytonutrients from blueberries and bilberries slow normal aging of the brain and help maintain healthy vision in rats. In addition to the açai berry, MonaVie products contain white grape, pear, acerola, pear puree, aronia, purple grape, cranberry, passion fruit, banana, apricot, prune, kiwi, blueberry, bilberry, camu camu, wolfberry, pomegranate, and lychee fruit.

>> TheBerryWorks


Pevonia - Promote vitality from within. Without proper nutrients, problems such as advanced signs of aging, acne and lack of energy crop up. PevoVitale Vitamin Supplements has clinically shown to combat an array of outer beauty concerns such as aging and acne, and health and wellness concerns such as menopause, mental alertness, and optimal blood circulation. With six different supplement formulas, Pevnoia has a solution for every beauty and health concern. (new launch)

The Collection Includes
  • PevoVitale AccuMind - Improves Mental Alertness.
  • Key Ingredients: L-Carnitine, Gingoko Biloba, Bocopa monniera, Phospholipids
  • PevoVitale CircuLibrium - Encourages Optimal Circulation.
  • Key Ingredients: Horse Chestnut Seed Extract, Butcher's Broom, Grape Seed Extract, Diosmin and Hesperidin.
  • PevoVitale ClariPlex **- Improves Impure, Problem Skin.
  • Key Ingredients: Vitamin C, Zinc, Ayurvedic Blend of Sulfur, Neem Leaf Extract, and Holy Basil Leaf, Praventin
  • PevoVitale LipoRefine - Promotes Smooth, Even Skin.
  • Key Ingredients: L-Carnitine, Guarana, Niacin, Panax Ginseng
  • PevoVitale MenoLibrium - Alleviates Menopausal Symptoms.
  • Key Ingredients: Black Cohosh, Chaste Berry, Magnesium, Vitamin B6
  • PevoVitale YouthRenew - Promotes Healthy Aging.
  • Key Ingredients: Alpha Lipoic Acid, Type II Collagen, Vitamins A, C, and E, Carotenoids.

Bach Original Flower Remedies:Are you an emotional eater? Do you eat to feed your feelings instead of your body? Stop emotional eating! A broad range of experts claim that 75% of overeating is triggered by our emotions. Fortunately, flower remedies can help to manage the urges to overeat and put us back in control. Launched at IESCS, Las Vegas, Bach introduces Emotional Eating Support Kit. The remedies are an all-natural healing system, which provide a calming positive energy to help balance emotions and restore energy.

The Bach® Emotional Eating Support Kit contains these three remedies to help you deal with the most common emotions that contribute to emotional eating:

. Cherry Plum will allow you to stay in calm control, even when you feel like grabbing a second serving or extra cookies.

. Crab Apple the cleansing remedy, will help you feel better about yourself and your body, especially when you feel embarrassed by your tight clothes or disgusted over how you have misused food in the past.

. Chestnut bud can help you change negative behavior patterns, making you more self-observant so you can notice what changes you need to make to break the cycle of overeating and dieting for good.

How it works?

Flowers, like all living organisms have energy that translates into a type of vibration. The flower remedies, when ingested orally, affects the negative energy of our own body allowing harmony and well-being to be restored. A healthy mind really does ensure a healthy body. Dr. Bach believed the disharmony within oneself was the root cause of disease. Today, doctors agree, claiming that stress is a contributing factor in 50-75% of all disease. Inner balance equals outer change. Once one finds emotional balance they then start seeing physical change.

Look for the new launch of alcohol free formulas - Bach Kids . Daydream Remedy . Confidence Remedy . Rescue Remedy

>> Bach Remedy

THE SENSORY EDGE: Experiential Innovations


Blinc –resurf.a.stic™ face micro-dermabrasion in a stick launched atIECSC Las Vegas. This original, one-step innovation combines hydration and long-lasting, skin-enriching treatment with professional-quality microdermabrasion. The resurfacing stick is specially formulated for delicate facial skin. It effectively minimizes the appearance of dark spots and sun-damaged skin and contains natural healing and moisturizing ingredients such as Cactus and Orchid. Medical-grade, diamond-shaped crystals are embedded in a unique stick form, making resurf.a.stic™ highly effective, easier, faster and more sanitary than messy creams, gels or complex mechanical devices. >> b l i n c


SeaFlora wild organic seaweed skincare. Hand harvested, all natural wild seaweed products are nutrient rich, and packed with vitamins and minerals from exotic underwater gardens off the coast of Vancouver Island, British Columbia. Whole seaweed are gently processed to retain all of the exceptional elements contained deep within the plant making it the richest seaweed skincare in the world. The look, application and form of the products are as close to "sea" nature as possible. Products contains no dyes or fragrance and are 100% natural, free of animal by-products and parabens. The biodegradeable products are locally manufactured and help support local economic development in a responsible manner that protects coastal environments and contributes to the quality of life of coastal communities. >> SeaFlora


Massage Flame,light the flame, feel the warmth. A truly sensoround experience that indulges the user in an unforgettable massage experience that evokes all five senses.

. Step one: pop a naturally flavored candy in your mouth (taste) . Step two: light the candle and experience the serenity of the glow (see) . Step three: insert and listen to your favorite soothing cd (hear) . Step four: mist the body with a lightly scented body spray (smell) . Step five: apply the warmed massage oil infused with beneficial essential oils from the melted candle and enjoy a relaxing massage that leaves skin silky smooth (touch)

>> Pure Light Massage Flame


geldoctorfor foot’s ache. Did you know that 88% of U.S. women shoes don’t fit? Studies conducted by the American Orthopedic Foot and Ankle Society have found that the majority of women wear shoes that are simply too small, leading to health complaints form sore, painful feet to bunions and lower limb discomfort. U.S. health statistics show that more than 2.5 million people suffer from foot pain related to prolonged standing, caused by a compression of the muscles in the feet which in turn reduces blood and oxygen flow.Created to alleviate this pain, Gel Doctor’sForfootsache is a range of patented and uniquely designed liquid gel-filled insoles that spread the foot load and gently massage the feet. With just the slightest body movement the liquid gel moves around carefully shaped channels and by doing so, stimulates muscle action and increases the blood and oxygen flow. This action also helps reduce foot temperature and perspiration, resulting in added benefits to personal hygiene.

>> geldoctor



Welcome to OnTheEdge. An insider's e-review of select beauty industry conferences featuring on-the-edge trends, technologies, products and treatments. The most intriguing details of the conferences are captured and delivered to you in OnTheEdge, so you stay "in-the-know" without having to be "on-the-go".

Did you miss OnTheEdge - IECSC, New York - April 2008? Here's the IECSC Highlights:

. TheTherapeuticEdge: Hormonal Innovations

. TheInnerEdge: Evolving Beauty Trends

. TheConsciousEdge: All That's Good

Click here to sign up for OnTheEdgeannual subscription and receive IECSC, NY - April 2008 review

Upcoming features in OnTheEdge:May 2008 - The MakeUp Show, New York

Enjoy this gratis issue of EdgeNotes,

Cherie Buziak, Owner-Consultant:cherie@beautyedgeinc.comBeautyEdge LLC, innovative product developmentOnTheEdge, beauty industry conference reviews:e-review archivesBE in the news:ABC newsroomOnTheEdge Subscription

TheInterGen.Touch: Fusing The Gender Gap

BE attended the 4th annual Glammy Awards on May 8, 2008. What is a Glammy Award??? It’s a special recognition given by GlamourGals to young women who make a difference in the lives of mature women living in senior living facilities. Award categories are: Innovator Glammy, Smile Maker Glammy, Motivator Glammy, Role Model Glammy, Go Getter Glammy and Trail Blazer Glammy.


GlamourGals, GG a non-profit organization founded by Rachel Doyle, was born in memory of Rachel’s grandmother who passed away in a nursing home. GlamourGals, coined “GG” brings teens and the elderly together to create smiles that span generations! The young women of GG, organize chapters, make appointments to visit the senior facilities and provide complimentary facials and make-overs. GG is the only national program that focuses on creating teen leaders through service with the seniors in life care communities and has more than 50 chapters throughout seven states.

The results of GG? The fusion of Gender Gaps...the sharing of a "healing" and comforting touch...the creation of intimacy through conversation and laughter...the sharing of legacy through wisdom...the sustainable creation of leadership and self-confidence in young women.

Is your company a cosmetic beauty manufacturer? If yes, please consider sponsoring GG with cosmetic products to be used during the makeovers, or contribute financially to support the chapters. Contact Rachel Doyle, President and Founder: rdoyle@glamourgals.org 


Everyone deserves to feel special no matter what their age! While attending the awards program BE questioned . . . how can the beauty industry support and create product opportunities for these two widely-gapped generations? . . . what are the specific personal care products needed for this senior-seasoned generation, and how do we make them accessible and affordable? . . . is it time to jump on the bandwagon of opportunity and provide senior-spa services to the life care communities? . . . see www.sarahcare.com, . . . and what about the younger generation, is there a new way to introduce cosmetics to this blooming generation with social philanthropy on their minds?


Subscribe here to ensure delivery of OnTheEdge - TheMakeUp Show

June 2008 - BE will be attending IECSC Las Vegas. Would you like a customized review on IECSC Las Vegas while saving time and travel expenses?

Customized reviews are available created for your specific project needs.Contact Info@beautyedgeinc.com

Customized reviews can include: . Search and purchase of unique aesthetic benchmarks. . An in-depth review of dermatology, plastic surgery, medi-spa and spa services/procedures. . Starter concepts developed around evolving trends.

BE in the news - ABC>> Click here to read full article ( Linked editorial written by Jaime Bedrin )

BEAUTYEDGE CONNECT: Resources and Links

Do you need: . A customized and targeted review on a specific conference that you cannot attend? . Innovative product development using the newest technologies or ingredients? . Creative brand development or re-positioning?

Contact Info@beautyedgeinc.com and get the "edge" on all of your product innovation needs.

ABC CARPET & HOME: A Trend Expedition

Welcome to OnTheEdge. An insider's e-review of select beauty industry conferences featuring on-the-edge trends, technologies, products and treatments. The most intriguing details of the conferences are captured and delivered to you in OnTheEdge, so you stay "in-the-know" without having to be "on-the-go".

OnTheEdge: The annual subscription rate is $50.  The reviews are issued electronically 5 times per year with specialty topics featured in EdgeNotes. 

Upcoming features in OnTheEdge:

April 2008: IECSC, New York (International Esthetics, Cosmetics & Spa Conference) May 2008: The MakeUp Show, New York

Click here to sign up for OnTheEdge annual subscription

Enjoy this gratis issue of EdgeNotes,

Cherie Buziak, Owner-Consultant:cherie@beautyedgeinc.comBeautyEdge LLC, innovative product developmentOnTheEdge, beauty industry conference reviews:e-review archivesOnTheEdge Subscription


Occasionally, developing new concepts with an element of intrigue can lead to an unexpected creative block.   Stepping outside of a normal day to day work environment and routine helps spur creativity and brings a new perspective to the development process and finished product.

BE tried something new for creative inspiration by leading a trend expedition through ABC Carpet & Home located in NYC, NY.  This store is a sight were we like to gain fresh ideas for product concept development and visualize how trends are translated into beauty care, self-care, and home goods.

An expert team of beauty industry associates from the marketing, research, technology and product development arenas that are also members of a Networking/Trend group founded by “Amy Marks-McGee” - Trendincite LLC** - gathered at the store.

Here was our mission! Explore the first floor of ABC Home with this question in mind: What is the "one" statement trend that the store is expressing?

It is evident that Social Consciousness is a key trend with   global attentiveness towards   impoverished societies and global warming. However, we are seeing an evolvement to this trend from our explorations.

**"Trendincite LLC specializes in custom-designed guided trend excursions to inspire creativity for new product development.


  • Spiritual mysticism, ancient, philosophical influences explored; searching for a spiritual “hero”.
  • A journey of self-discovery; a sense of revelation; expanding the mind.
  • Inner self-care, inner-healing, searching for peace.
  • Product benefits that tap into an emotional “feel good experience” accompanied by a physical “well-being” feature.
  • Earthly mysticism expressed through natural materials; crystals, woods, incorporating indigenous ingredients into everyday living.


After our exploration we had a very interesting round-table discussion on our  findings.Not surprisingly, we came up with more than 1 big idea. Precious “nuggets of thoughts” were expressed that propelled the conversations to travel deeper into worldly issues.

Some thoughts:

. Does a world in conflict create a human need to fill an inner restlessness, or a lack of peace and well-being? Could this be one reason why Spirituality and inner-healing are strong trends?  What type of product experience can be developed to provide release from this inner distraught?

. Being an Explorative culture,  how has the  "Mind-expansion" era of the 60's come full circle to  the "Escapism" trend of today?  Who are our spiritual “heroes”? What do we  seek now to expand our minds?  What types of personal care products can  support  mind expansion?

. Given the emotional pull to "influence" consumers on how they use their spending dollars to support indigenous and poorer countries, do the product purchases truly benefit  the artesians of that culture?  What else can be done?

With these questions in mind, here are some product ideas we found...

THE PRODUCT EDGE: What's in store?


Social Consciousness: Supporting impoverished countries. Beaded jewelry selections available at the store  emphasize a support for women from impoverished countries. Sales help the tribes and townships to create economic stability and empowerment.

>> beadforlife>> leakey

Self-Care, Global Care: An emotional and physical “feel good” factor: Pangea Organics utilizes ingredient stories to enhance the user's lifestyle and well-being experience, inspiring body and mind to return to a restored state.  The post consumer packaging is so friendly that it can be planted back into the earth.

Active and suggestive purposes of ingredients are used:

. Green Tea:  Antioxidant, Nutrient Rich, Restorative . Mint:  Cooling, Refreshing, Focusing . Rose Petal: Cell regenerating, Hydrating, Soothing.

>> Pangea

Spiritual Mysticism: Searching for spiritual heroes. The focus is on spirituality and wholeness with Ganesh statues from India to books on eastern Zen philosophies and interior designs. 

Ganesh description - One foot is in the ground the other is elevated symbolizing local and non- local transcendence; imminent in this world and not of it;  time bound and timeless all at the same time.

A Journey of Self: Expanding the mind, looking through layers of self. Consumers may be looking for something more than what is existing today; making emotional room for line extensions among various products that they already  use.

Earthly Mysticism:Incorporating the outside to  the inside. Home goods with a tactile experience are featured, with focus on  textures, colors and patterns from the outdoors.

. Lots of greens, browns, tans and natural neutrals . Variety of cork, wood, pottery, and glass products . Animal prints, insects, snakes and birds . Monochromatic themes

Earthly Mysticism:

Healing crystals influence individual characteristics . Chalcopyrite – perception . Pyrite – light . Agate – grounding . Calcite – energy & intuition

BEAUTYEDGE CONNECT: Resources and Links

Do you need: . A customized and targeted review on a specific conference that you cannot attend? . Innovative product development using the newest technologies or ingredients? . Creative brand development or re-positioning?

Contact Info@beautyedgeinc.com and get the "edge" on all of your product innovation needs.

The Need for Collecting, Analyzing and Sharing Research in the Spa and Spa Resort/Hotel Industry

THE HOTEL / RESORT / SPA EDGE: A Challenging Experience

BE attended a Hotel/Resort Spa panel discussion at Cornelia Day Spa presented by The Cornell Hotel Society - NYC chapter (www.chsnyc.org) Moderated by Professor Mary Tabacchi, the panelists were challenged with questions about the most pressing issues that face the Hotel and Resort spa industry today.

The world of "spa" is one of the areas where we, in the beauty industry, gather inspiration to develop new products and fresh treatment ideas that creates aspiration for our customers.

While listening to the discussions, we asked ourselves... How do these issues that face the profitable and luxurious hotel and resort spa industry affect us as beauty marketers?...Are there opportunities here?...Are there possibilities to join forces and expand our brands into new areas of distribution so that we both win?

Knowing some of the challenges that the luxury Spa world faces, BE poses thoughts and ideas of the possibilities of new areas for product development!



1. Being Green and Going Green in a Spa environment 2. Creating a universal definition and experience of "Spa" 3. Collecting comprehensive data that will create a successful Spa benchmark 4. Deciding which comes first? Branding or the client Spa Experience? 5. Meeting the demands for today's healthy, wealthy, baby boomers

According to Susie Ellis, President of SpaFinder, "It would help to have an agreed-upon definition of what we consider a ‘spa’. "One big issue is the lack of meaningful benchmarking in our industry. We need consolidated market intelligence, as well as standards by which data from diverse sources can be compared."


If a universal concept of Spa is defined, we as beauty marketers may need  to change our thinking about how we developaspirational products and our customer's thinking about how she uses and experiences the products we develop.

THE EXPERIMENTAL EDGE: Branding vs. A Spa Experience

While branding and communicating a spa culture was the constant theme throughout the discussions, the client's experience is just as important, as noted by audience guest and consumer trend specialist, Roben Allong  (www.realitycheckinc.com). Roben states that "The "massification" of the Well-being trend and its growing placement in the mind of the average consumer makes the "spa experience" no longer exclusive only to the rich jet set but available, attractive and attainable to Joe and Josephine Average living in Topeka, Kansas shopping for well-being, natural treatment products at their local Target or Wal-Mart."

Evident through the discussions was that while the hotel industry is clearly branded, the spa industry may not concentrate so much on branding, as the goal of spas is to be unique.  Globally, techniques and expectations of treatments and services vary.  Additionally, spa dwellers in general need to better comprehend the difference between a $90 body massage and a $200 body massage.

In an effort to better understand and flesh out challenges in this industry, the first Global Spa Summit was held last year in NYC.  This year's summit is scheduled for May 18-20th, 2008 and is  by "invitation only" (www.globalspasummit.org).   With an all inclusive price of $2290, for attendees, spouses and significant others are encouraged to attend all social functions and conference sessions at an additional $495.

EdgeNote: See Well-Being: Redefining a Mega Trend, the 2008 HBA/RealityCheck study that evaluates the emotional drivers for Well-Being and a look to the future of this mega trend. Available via podcast on both www.hbaexpo.com and www.realitycheckinc.com websites shortly.


Where can babyboomers and 24/7 healthy wanna-a-be's go to "have it all"?  A Spa Lifestyle Community could be the answer.   According to Mary Gendron, “The trend toward incorporating spas into real estate communities makes perfect sense and is in line with the Baby Boom generation's concern with health and longevity." It also aligns with the value that younger generations are placing on work-life balance.


» Canyon Ranch Living     » Miraval Living

EdgeNote:  Are Spa Communities the opportune place for larger companies to co-brand?...or identify a new distribution channel?

THE PANELISTS: Information and Contact Links

While all of the solutions may not yet be answered for the luxury spa industry, there certainly seems to be opportunities to join forces with another division of beauty. Feel free to contact the panelists directly for further questions and BeautyEdge for all of your innovative product development needs.


Susie Ellis: Susie is president of SpaFinder, leads the world's most prominent spa marketing, media and research company, and is recognized worldwide as a top authority on the spa industry.



Sandra Sadowski:  Sandra is the Director of Spa and Fitness la prairie at The Ritz-Carlton Spa, Board of Directors Member of NYSPA (New York Spa Alliance), Ritz-Carlton Spa Advisory Board Member, New York Spa and Resort Expo Advisory Board Member, ISPA member and SpaBuzz Member.



Deniz Omurgonulsen:  Deniz is the Director, Membership Development at The Leading Hotels of the World, Ltd. Leading Spas is the first and only global accreditation program for luxury spas.


» Leading Hotels of the World Spas


Matthew Melville: 

Matthew is a Senior Associate with the New York Office of HVS, a global hospitality consulting and services firm.  MMelville@hvs.com

More information on Mr. Melville's background can be found via the following link:

» Matthew Melville


Steven O'Neal: 

Steven is the General Manager of Cornelia Day Resort; David Evangelista Salon at Cornelia Day Resort. With 8 years in the spa and fitness industry, Steven has held senior level roles  with Hilton Hotel’s luxury portfolio premiere Hotel-Spa, NYC’s Peninsula Spa and Equinox Fitness and Spa, respectfully.

» Cornelia Day Resort

Mary Gendron:

Mary Gendron is president of Middleton & Gendron, Inc., an award-winning New York-based public relations and brand communications firm that specializes in luxury hospitality, travel, and luxury goods and services, including spas. She was a founding board member of ISPA and currently serves on the board of New York Spa Alliance.

» Middleton & Gendron, Inc.

Anne R. Lloyd-Jones:

Anne is Senior Vice President of the New York office of HVS, the premiere global hospitality consulting firm. Ms. Lloyd-Jones’ particular areas of expertise include market studies, feasibility analysis, and appraisals. She has extensive consulting experience with an array of specialty hospitality properties, including spas, destination resorts and conference centers. More complete information can be found at:

» Anne Lloyd-Jones

Professor Mary Tabacchi, PhD, RD:

Doctor Tabacchi has been active in the spa industry since the early 1980s. Mary began teaching spa management and development in 1985 at Cornell University's Hospitality Management program and continues to do so presently. She has published hundreds of spa research papers and contributes frequently to Spa Business, Spa Asia, Asia Spa and Destination Spas.


Welcome to OnTheEdge.  An insider e-review of select beauty industry conferences featuring on-the-edge trends, technologies, products and treatments.  The most intriguing details of the conferences are captured and delivered to you in OnTheEdge, so you stay "in-the-know" without having to be "on-the-go".

Please enjoy this complimentary introductory issue.  Feel free to send your comments or thoughts. Cherie Buziak, BeautyEdge LLC - Cherie@BeautyEdgeInc.com

THE PLASTIC EDGE: Plastic Surgery Procedures


Ethnicity Ownership: With a rise in ethnic reconstructive requests, the Surgeon’s goal  is to reconstruct features that fit the face without a change to the ethnicity.

P.U.L.L. stands for Pubic Undermining Lift and Liposuction.  Need we say more?!!

Male Appeal: Men are requesting cosmetic procedures with different outcomes based on age.. Mature Men are more accepting of plastic surgery and want to look younger, different  and rejuvenated.

Young Men request procedures to look refreshed but don’t want to look different.

Healthy Looks: Individuals experience “facial wasting” from diets, exercise and healthy living. This healthy living creates fat loss and hollows in the face making the face look older than the body. The key to facial rejuvenation is to add  fillers and minor lifts that add more volume and fullness to selected areas of the face.

Wellbeing: Savvy Plastic Surgeons are jumping in on the “well-being” trend, offering nutraceuticals, herbal medicines, organics, and nutritional supplements to their patients.

» Fallek Plastic Surgery» VIDEOjug

THE INNOVATION EDGE: New Products and Techniques


Liquid Hair Laser: Epilar This two-step system is an innovative way to significantly remove unwanted hair without the high cost of laser procedures. Trypsin, which breaks down proteins, is featured as part of the active formula.  Two patent pending gels are used and massaged into the skin after waxing.  First the inhibitor gel, then the activator gel are applied.  The formulas work in the hair follicle to help eliminate hair and prevent it from returning.   Expect at least a 20% reduction of hair regrowth after each treatment. » Epilar


Osmosis: Pur Medical SkinCare made an introduction at the conference featuring natural and chirally correct ingredients that work with the skin's own healing, antioxidant and remodeling processes.  Increased penetration and specially selected ingredients optimize results without irritating skin.

» Osmosis Skin Care


WhiteScience™: The Art of the Smile offers 3 innovative ways to rejuvenate your smile; Spa-White; a service treatment for spas and salons, WhiteIce; on-the-go maintenance and whitening care and SolarWhite; a unique alternative to whiten teeth using the sun’s energy.

» The Art of the Smile


Create fresh, signature skincare recipeswith an epicurean twist. “In-Spa” treatments with culinary inspiration makes you the Executive Skin Care Chef.  Choose a far away regional theme…Italy, for example,..compound freshly picked, luscious and earthy “foodie” ingredients from that province…once prepared, apply and massage gourmet treatments onto face or body with an ancestral grooming “tool” (strigel) of that country… the results?...an experiential journey that’s relaxing and exuberating with a little fantasy.


Il Primo infuse a Mediterranean Foot Soak with robust red wine, warm spring water, crushed herbs and essences for scent.

Il Secondo prepare a buttery, body conditioning massage with blended olive butter, natural essences and other natural oils to richly moisturize skin…once applied, the body is stroked with a Strigel* for a new soothing and exfoliating sensation. (*200 year old tool used by Greeks and Romans to scrape dirt and sweat off the body.)

Il Dolce finish with a scrumptious lip scrub, dripping with honey and blended with pulverized anise seed. » Stone Journey


Cognac infused Hair Serum:  Thinning,  over-processed, dry, brittle hair?  How about a cocktail serum using the finest of natural cognac (from oat)  known for it’s curative and powerful antioxidant benefits. Polyphenols in cognac significantly reduce the hardening of blood vessels and contribute to overall hair improvement.

» Nature Pure Store

“Fine Dining” for skin:  Supporting the “foodie” trend in skincare is Selvert Thermal making it’s way into the U.S. with a collection of anti-aging treatments.  Among the line-up of skin-benefit collections is the Delicatessen line.  The skincare list of products is presented in a restaurant style menu.

Luscious ingredients like Passion Flower, Papaya and more help moisturize, firm and create new sensations in skin care treatments.

SKIN CARE MENU of PRODUCTSStarters - Marmelade Scrub de Framboise To follow - Crème au Yaourt Hydratante To finish - Souffle Emulsion au Chocolat et Café

» Selvert Thermal

THE SENSOROUND EDGE: Sensory Experience


Bamboo Massage: A very exotic,  sensual and original technique uses various sizes of natural bamboo that are massaged on the contours of the body to help relax, drain and reshape curves.  Massage effects using bamboo are  amplified with new sensations for the customer, while the massage technique is facilitated in a creative way for the massage therapist.

» Gil Amsallem (French Site)


Holistic Healing: Chakra signifies one of seven energy centers in the body, corresponding to the seven main nerve centers which stem from the spinal column. Each of the seven main chakras reflects essential aspects of consciousness and governs our lives, loves, learning and spiritual awakening.

Abrioné offers  seven different colored chakra masks.  Choose a color that  appeals to you to bring your Chakra back in balance.

» Abrioné Cosmetics