The Mindfulness Guide 12/2020

As we end this year that turned our lives upside down, BeautyEdge is happy to share mindfulness tips that we hope will bring you a little less stress, a little more peace and a renewal of energy and healing as we enter into 2021.

Click on the link below to find 7 different mindfulness exercises. Each is a 10-minute practice you can do with your favorite personal care product.

Wishing you peace, wholeness and love in the New Year,

The BeautyEdge Team

Click here for the BeautyEdge Mindfulness Guide!

---

Since we have our minds focused - BeautyEdge is starting something new in 2021 - Digital Wellness Classes! These are educational classes with actionable tools to help you and your teams to Focus and Flourish Digitally. We will cover topics like Productivity, Distractions, Ergonomics and the WFH office, Mental & Physical Health as it relates to digital engagement to name a few.

We will start booking customized classes beginning in mid-February 2021. These classes are specific to creating a healthy digital environment for you or your teams.

Sign Up to Learn More About Digital Wellness Classes From BeautyEdge

---

If you are interested in a more extensive exploration into Digital Wellness, BeautyEdge LLC has teamed up with the Digital Wellness Institute to offer a 10% discount on the 10 week certified course. "Our course gives individuals and coaches the tools to take back peace of mind & time when using technology."

To learn more about Digital Wellness and how it can enhance your online health. Click here for a 3 1/2 minute video Digital Wellness

Use this code BEAUTYEDGE to receive 10% off ($150 value)

Sign Up for the Digital Wellness Institute 10 Week Course Here

MANE’s Studio M & BeautyEdge Collaborate for Indie Brands 10/2020

Fine Fragrance Development

If you've been thinking about launching a new fragrance, now is the time. With the world looking for moments of calm within the chaos, and comforting their WFH and Home environment, BeautyEdge is collaborating with MANE’s Studio M specifically for start up brands. 

Read more about how important fragrance is in enhancing your mood and your day in the articles below... and feel free to reach out to Birgit Benayoun at MANE or Cherie Buziak at BeautyEdge to launch your new fine fragrance.   

---

Further Reading on Fragrance

What Have We Done With Our Sense of Smell
The role of fragrance in beauty.

Further Reading on Product Development

The Beauty Experience Part 1 of 3 
The five senses and product development.

The Beauty Experience Part 2 of 3
Neurological connections between the brain and our skin.

The Beauty Experience Part 3 of 3
A deeper engagement with consumer's mindset for the new mindset.

6 Ways to Reinvent Marketing in a New Era 9/2020

6 Ways
to Reinvent Marketing
for the New Beauty Consumer

In a few years, we’ll look back at this time and say: that was the moment where everything changed – in our world, our lives, and our industry. The beauty brands – large and small  – who will survive and thrive in this new era are those who are agile and open enough to look at marketing and the consumer with fresh eyes.
 
BeautyEdge founder and CEO Cherie Buziak was featured in GCI Magazine, in a piece that explores six key ways beauty marketers and product developers can rethink and reinvent their strategies moving forward.

 Click here to read the full GCI article.

Now is the time to try out that new idea you have! - Cherie Buziak

Reinventing Beauty & Wellness Brands for the New Marketing Environment - Video Panel: 6/2020

A Dynamic Event!
 

Thank you to everyone who helped make the QRCA NY virtual panel “How to Reinvent Beauty and Wellness Brands for this New Marketing Environment”  a success. It was great sharing virtual space with you all, and your thoughtful questions made the event that much more dynamic.

Here’s what attendees said about the discussion...

"Thank you all - this was an EXCELLENT Forum!!” - Alicia Miletic,  President and Founder TAOS, Inc.
 
"This was an amazing session filled will thought-provoking insights as well as clear strategic platforms to guide beauty and wellness marketing in the near and long-term future. Thank you so much for sharing your thoughts with QRCA members! The time just flew!"  –Senior Strategic Research & Insights Executive 

"Looking at disruption more closely is such an important point. Brands will need to be more sensitive and responsive!" –Julz McDonald

"You were all really fantastic. And building community too. Well done. Thanks for sharing your knowledge and time."  –Marketing Research Consultant

Click here to watch the recording of this incredible panel.

Click here to read the panelist's bios.

Short on time? Here's a breakdown of the discussion points, click on a topic to see the discussion:

How we came to be Women Warriors in business

A perspective of Reinvention in the “New Normal”

Tools to use to gain consumer insights/digital/stats/mindfulness

Change in consumer priorities coming out of the pandemic (V.U.C.A.)

Product safety, transparency, and community

The biggest challenges for beauty and wellness brands

Packaging, design, and sampling going forward

High-touch, sampling, new technologies, and virtual experiences

Most critical changes coming

Q&A

Close

Trends, Textures & Technologies (Video) 5/2020

Trends, Textures & Technologies

recorded 5/19/2020

With Cherie Buziak from BeautyEdge LLC & Lauren DelDatto from Gattefosse’

In these times, consumers desire a sense of comfort, wellbeing, and security. Cherie Buziak from BeautyEdge LLC and Lauren DelDatto from Gattefosse’ explored the different textures, technologies, and approaches brands can use to ensure their product aesthetic creates the right experience for the consumer. While it was a live-stream conversation, the video is available for your personal viewing time.

Video starts here >> AestheticProductDevelopment

YOu may need to register to start video. Image courtesy of Gattefosse’

Neurological Connections Between the brain and our skin - Part 2 in Mindfulness Series - GCI Magazine 5/2020

Virtual events May - 6/2020

At BeautyEdge, our mission is to help companies bring products to market with speed, creativity, and impact, and we are excited to announce our spring (virtual) events lineup specifically tailored to meet the industry's current challenges and demands.

---

Here’s our Spring Events>>> Click Here>>> On-Line Events

Add them to your calendar so that you can march toward the future with confidence, even during in these changing times.

BeautyEdge LLC, is a beauty product development and advisory consultancy that helps companies bring products to market with speed, creativity, and impact. Expert services range from start to finish product development, brand strategy, marketing, leveraging best in class technology, trends, and advisement.

Contact cherie@beautyedgeinc.com

Beauty Responds To COVID-19: Podcast - 3/2020

In this time when we are called to pivot in terms of our daily lives, our relationships and our businesses, I want to share this timely podcast panel I was graciously invited to join called Beauty Responds To COVID-19  with Global Cosmetics News.

Recorded just two days ago, our discussions cover the response to COVID-19 from the perspective of panelists based in the US, the UK, and Malaysia. You’ll find interesting points of how these markets in three different continents are responding, and how we see opportunities and challenges in the near future.
 

Click here to listen to the podcast.

Hosted by Georgina Caldwell, Global Cosmetics News Editor, who was joined in this episode by the following guests:
  
Cherie Buziak – CEO/Founder BeautyEdge via the phone from New York
 
Joanne Bell – Brand Insight and Content Director at Free The Birds via the phone from London
 
and Nicole Fall – Head of Trends Asian Consumer Intelligence Pte Ltd via the phone from Malaysia.

Let’s stay connected…Reach out with any thoughts you’d like to share about yourself, your business, or send us topics you’d like to hear about.