The Makeup Show NYC - Making Your Mark: Bobbi Brown May, 2018

Who is the beauty leader that has shaped the makeup artistry industry with the makeup no-makeup look? Bobbi Brown.  She’s inspired countless women and makeup wearers all over the world and has changed the way the world sees beauty. Living a multi-dynamic lifestyle as wife, mother,  and business woman then becoming a creator, author, and activist, she’s empowered women by making makeup easy to understand.

At The Makeup Show held this week in NYC, Brown spoke to both seasoned and up-and-coming beauty specialists about life, business, and making your mark on beauty.     

In a one-hour open mic discussion, Bobbi intimately shared her life story of self-reflection, success, business, and beauty, and included current and future projects.

 Here’s her condensed #hacks and philosophies on making it in the world of beauty.

Tips to build your makeup artistry connections.

  • Networking. The word may have a negative connotation, but it’s all about relationships; they take time.
  • Be curious about people, ask questions—you never know what will happen.
  • Get some mentoring.
  • Learn by watching!
  • See agents, but leave the expectations behind.

How to gain exposure in the makeup artistry business.

  • Use Instagram or Pinterest like it’s your own magazine.
  • Let people see who you are on these social media platforms (IG, Pinterest).
  • Don’t be afraid to show what you like visually. 

What your best makeup kit should look like.   

  • It must be clean. Makeup palettes, supplies, and brushes need to be clean.
  • No clutter!  You don't need as much as you think you do. Mix, blend, improvise, and figure it out.
  • Browns are essentials.  You don't need 15 shades of brown, you need one good one.

Key products to keep in your kit.

  • The basics. 
  • Foundation pallet.  
  • Perfect brown pencil/shadow; you can mix it.
  • Shine, shimmer, sparkle.

What about trends?

  • Trends come and go ... it's great to not do the same thing every day.
  • It’s not trends that matter but how you incorporate them. 
  • What is your version of the trend?  Communicate that.

When seeking inspiration.

  • Stay curious.
  • Look at other areas.
  • Watch movies for ideas. 
  • Read. Learn about makeup artists in the 80s and 90s.

How to get un-stuck.

  • It will get hard. Look at what you can do, not what you can’t do.
  • If it’s a financial issue, there are things you can do. Be resourceful and look for something else to do. (Bobbi worked in a salon during downtime.)
  • Exercise and eat foods that are good for you.
  • When having a bad moment,  you’re probably exhausted—take a break. Take an emotional break.

Wellness suggestions.   

  • Water! Drink lots of it, and no coffee consumption in the afternoon. 
  • Get oxygen in your body.  Exercise every day, even if it’s for only 20 minutes.  
  • Consider the foods you put in your body: Fuel your body properly.  

How to do business and still be present as a mom. 

  • It’s not easy, but it is doable.
  • Remember, the power you have as mom is amazing.
  • Don't stress if you don't get enough sleep on a particular night, because you'll sleep well the next night! 
  • You can’t do everything. Prioritize. Decide what you can keep and what you can let go of.
  • Whatever goes through your mind at night, write it down and look at it in the morning.

Bobbi’s approach to writing books.

  • Collect photos first then write the book.
  • Have an idea. 
  • Have an outline. 
  • Have photos. 
  • You can have a publisher or not.

What Bobbi looks for when hiring. 

  • Good energy.
  • Easy person.
  • People that are nice.

Bobbi’s secret path to success?  

  • She didn’t have one!  But don't overthink it, keep doing it (what you like), with one foot in front of the other.
  • Believe! Bobbi’s approach: "Never think something is not going to work out." 

Bobbi’s Words of Wisdom.

  • "Be yourself" first; give yourself permission to be who you are.
  • Insecurity is normal. You may get insulted; just go on. You can’t absorb negative energy from other people. 
  • Be nice to everyone.
  • Be open to the world—you never know what comes out of anything. 

About The Makeup Show NYC
The Makeup Show is owned and produced by Metropolitan Event & Production and travels from LA, NYC, Chicago, Dallas, and Orlando. Bringing each destination over 60 beauty brands, and unique convergence of artists and community, where beauty professionals are sure to find an artistic energy that will inspire any beauty buff, from the passionate beginner to the seasoned professional.  The show provides a unique experience for the makeup professional to network directly from the best in the business. You can also stay up to date on the hottest show news on Instagram, Facebook, Twitter, and YouTube.

Cherie Buziak is the owner of product development firm BeautyEdge LLC, a beauty product development and advisory consultancy that helps companies bring products to market with speed, creativity, and impact. Expert services range from start to finish product development, brand strategy, marketing, leveraging best in class technology, trends, and advisement. Contact

IECSC: Escaping A Wrinkle In Time, MARCH, 2018

BE attended the International Esthetics, Cosmetics and Spa Conference (IECSC) held at the Javits Center in New York City on March 5, 2018. One of four held nationally, IECSC conferences reveal the latest treatment products and provide a first-hand education on spa, wellness and medi-spa techniques.

Sifting through hundreds of booths, educational seminars and presentations, BE found hidden themes and trends that were essential takeaways. The three major themes we saw are listed below. 

We hope you enjoy these discoveries as much as we did! Feel free to let us know your thoughts at

Top Treatment Craze

Microblading: Sparse eyebrows need some flair? Similar but less invasive than cosmetic tattooing, microblading is semi-permanent tattooing specific to the eyebrows. The pigment is applied manually, in strokes, instead of with a machine. Hair-like strokes are deposited within the natural existing brow to enhance and fill in. Why not toss the brow powder, pencil, and gel for a while and make the move to microblading?

Derma Planning: Jonesing for skin as smooth as a baby’s bottom? This physical exfoliation procedure uses a sterile surgical scalpel to gently shave the skin's surface, removing dead cells along with fine vellus hair (aka peach fuzz). If done properly, expect to see instant improvement in skin smoothness, tone and texture. Why go for derma planning? Procedures like this not only smooth everything over but also claim to help skin care ingredients and technologies perform better.

 TheWrinklesEdge: Healthy looking skin

Want to smooth the happy lines and crinkles from a crazy late night? Or, maybe natural aging, sun damage, gravity and side sleeping have added some undesirable creases to your delicate facial silhouette? Brands like SILC SKIN and SioBeauty are growing in popularity with quick, easy and safe ways to reduce lines and wrinkles on the face, neck and décolleté -- with no downtime. The magic is in the high-grade medical silicone pads used to treat areas overnight. These high-tech pads create an occlusive environment and a collagen producing action that plumps and irons over rippled skin, both immediately and over time.     

SioBeauty left image.                                                                                                                                                         SILC SKIN right image.

Bonus claims from SioBeauty: Clinical and consumer testing showed measurable results in smoothing and revitalizing treated areas. 

SioBeauty Claims:
·       Clinically proven to smooth wrinkles overnight and over time.
·       Overnight - Nearly 90% of women tested felt their skin was smoother and softer the next morning.
·       Overnight - 84% of women tested said their skin felt renewed and refreshed in the morning. 

Looking for advanced skin treatments? Explore LED light therapy.

DSC_0054 (2).JPG

Another approach to skin enhancement and overall increased well-being that has been gaining traction is LED light therapy or color light therapy. LED stands for Light Emitting Diode.  The light waves emitted aren’t exactly ‘magical,’ but they do have the potential to heal the body and produce healthy skin.

The good news is that these treatments are pain-free, non-invasive and can be completed in as little as 30 minutes, depending on your skincare needs. We recommended that you always consult with your physician before beginning any LED treatment.

Color and wavelength information below referenced directly from LIGHTWAVE LED Therapy website:

Red light (wavelength 625nm-660nm) penetrates human tissue superficially, with approximately 80% of the energy being absorbed in the first 2cm. Red light energy has a significant effect on mitochondrial stimulation, which increases the production of ATP and in turn boosts fibroblast activity. This leads to an increase in cellular turnover, superficial circulation, and an anti-inflammatory emission.

Blue light (wavelength 405nm-450nm) provides a very superficial penetration even with a high- intensity narrowband light source. It is primarily absorbed by the epidermis of the skin. Once it is absorbed, blue light targets P. acnes by stimulating porphyrins which then produce intracellular singlet oxygen and thus inducing bacterial death.

Infrared (IR) light (wavelength 800nm – 900nm) energy penetrates tissue at a greater depth than the blue and red light. Approximately 50% penetrates to 8cm and decreases to less than 1% at 20cm (NASA study). Infrared energy is known to heat tissue and its effects are well documented for therapeutic pain management. For cosmetic applications, IR stimulates the NaK+ pump which increases cell membrane permeability; facilitating equilibrium of cellular pH, while increasing nutritional absorption and elimination of waste byproducts.

LED Treatment options:
>  Lines and wrinkles
>  Pigmentation
>  Scars
>  Inflammation/Rosacea
>  Loose skin on specific areas of the body like abdomen, neck or upper chest.
>  Acne, mild to moderate.
>  Psoriasis/Eczema
>  Therapeutic pain management

Another treatment new to the category is TLI (Topical Light Infusion) from the company LIGHTWAVE LED Therapy. TLI differs from LED because it safely allows topicals to be applied to the skin during treatment. TLI’s active facial infusion systems are designed to combine colors of light and photo energy with topicals to directly improve the skin.

That’s it for now! Keep a lookout for our next EdgeNotes review and feel free to share this post.

 If you’re looking for more inspiration on creating products influenced from the spa arena, contact Feel free to explore further product development ideas on our website

NY NOW: The Artisan Age, February 2018

BeautyEdge visited the NY NOW show in New York City's Javits Center. This annual convention features U.S. and global-based manufacturers, exhibitors, and distributors who preview the latest trends in the Home, Lifestyle and Handmade categories. At this year’s show over 2,300 suppliers revealed a “first look” at the products consumers will be craving in 2018, from personal care to baby fashions, stationery to home goods. 

Come along with us as we bring you a high-level snapshot of the exciting creations we discovered at the show.


>>  Customization: A big emphasis on making things “special” with custom designs and artful accents. As seen on beautifully finished handbags, delicately crafted jewelry, and carefully paper-wrapped gift soaps, to name just a few. 
>>  Artisan: Handcrafted and globally curated items sourced from the world’s most indigenous areas. Featured were exotic materials, such as animal horns, fashioned into exquisite jewelry, and intertwining precious silk and gold overlays that nestled gems, giving haute couture baubles a bold new look.
>>  Wellness:  Centered on the newest antidotes for stress.  Therapeutic remedies like essential oils infused within stress-relief modalities, decorative balancing crystals, and collections of stress-releasing rag dolls spanned the exhibition aisles. 
>>  Rainbows:  Growing up and moving on from unicorns and glitter. Watch for a more sophisticated palette of rainbow hues in home goods, furnishings, and accents.  
>>  Feathers:  Elegant, soft, sexy. Feathers were aflutter on all kinds of apparel from bow ties to fun handbags, and on artistic home furnishings like decorative wall pieces.  

The CustomEdge: Being unique!

All images by cherie buziak

Moonglow® - Every moment has a moon!   

Have you ever experienced a moment so beautiful, heart stopping, jaw dropping, or incredible that you wanted to bottle it, to relive over and over again? Moonglow® jewelry features a picture of the moon phase on the date of your special moment to eternalize that time forever.  

A memory of love, joy, strength or even sadness can be captured in moon phase personalized jewelry.

Visit and see how to create your Moonglow® moment in three simple steps:   
1.    Choose your design.
2.   Customize your moon phase by adding the month, day and year of the event.
3.   Enjoy the memory with your customized jewelry!

TheArtisanEdge:  Beyond Homemade

Who better to introduce Artisan business to a vast audience of consumers than Amazon? 
Amazon Handmade is a separate store on the site where your products appear alongside other hand-crafted items for customers to browse, discover, and shop.

With a booth right outside of the Artisan showroom hall, Amazon Handmade welcomed artisans to register their business to see if their goods qualified to be sold on the site.

Image by Cherie Buziak

Curious about the qualification process? BeautyEdge LLC registered on-site in a five-minute interview. An email arrived two days later from Amazon Handmade. The outcome? We’re continuing conversations. 😊

Interested to see if your business qualifies for Amazon Handmade?  Be prepared to answer questions like these during the application process: 

> What is your business name, address, email, phone number? 
> What is your primary product category?
> What item/s will you sell? 
> What is the process for making the product/s? 
> How many people work for you? Companies with employees over 20 people will not qualify.
> Do you sell in additional product categories?
> How many different products do you offer in your primary category?
> Where do you typically sell your product/s? 
> Do you have clear images of your product/s?
> What is your product development process?

More Inspirations....Striking collectibles from artisan jewelers, clockwise from left: Necklaces made of animal horns, oystershell earrings, golden threaded silk over tumbled stones create a fashionable wearable. 

All images by Cherie Buziak

The WellnessEdge: Facing Stress

image by cherie buziak

Pinch Me Therapy Dough – Who doesn’t remember the days of playing with dough -- whether a homemade flour and water mixture made with mom in the kitchen, or rolling out wiggly worms in Pre-K, or ‘cooking’ plates of fake spaghetti with the famous Play-Doh?

Now for the stressed-out adults we’ve become, there’s Pinch Me Therapy Dough. Designed to expose our senses to different smells, colors and textures and ultimately, help us relax. This unique product capitalizes on the idea that touch is a well-known holistic stress reduction tool that can be used anytime, anywhere. 

With its essential oils and calming colors, Pinch Me Therapy Dough has turned a childhood memory into a ‘celebrity status’ stress treatment that even landed in the gift bags at the recent American Music Awards. 

Providing a purifying release of muscle tension, the dough naturally creates a redirection of focus from the mind to the hand where any tension can be squished and released. Extra bonus: The soft aromas were individually selected based on their calming effects.

More Inspirations....….Crystals for balance and Dammit! Dolls to beat stress…literally!

all images by cherie buziak

The FeatherEdge:  Plumy and delicate!

Feathers showed off their sensual allure in a variety of colors. From home design to stylish accessories, like bows and evening bags, feathers create new and playful textures and tones.  

all images by cherie buziak

The RainbowEdge: Catching colors

What’s at the end of your rainbow? No longer referencing unicorns, rainbows in muted and sophisticated pairings were sprinkled throughout all the home furnishings, lifestyle, personal care and artisan showroom floors.

all images by cherie buziak

Craving more?  Learn how to optimize current lifestyle trends and visionary inspirations in your next product or brand launch. Contact   

The WOW! Effect

It's said that beauty is in the eye of the beholder, and in a venue like In-Cosmetics, the attention of beauty is captured by those things that sparkle, twinkle, illuminate, glow, bubble, shimmer, shine and beg to be viewed and appreciated by an experience using multiple senses. Among aisles and aisles of new technologies, innovative advancements, presentations, studies, and flashing signage that saturated the space at In-Cosmetics London, one of the common factors gaining attention were booths with engaging displays and eye catching appeal.  


Photo credit;  cherie buziak #in-cosmetics17

In today's Beauty Market, we who are involved in bringing products to market face that same challenge -- catching the consumer's eye, even when the consumer may be quickly walking or surfing by. With more sales completed digitally, how do we connect to the consumer? How do we make that sale? What moves a consumer to the purchase? One piece to consider is the WOW! effect. It's not something new, but it is more important now than ever.

These same things that attract us as product developers, chemists, innovators and game changers are the same things that attract our final customer. The goal is gathering all of the technology available to us to deliver something new, fresh and outstanding.

Yet, the secret sauce isn't always in the perceived visual. While continuing to try to capture the consumer's interests and market share, these eye candy, visually appealing aesthetics as pictured above is the goal. And innovation is key. 

For example, it isn’t really the sparkle that is being presented as the technology in the image; the technology is in the vehicle that suspends the glitter, the clarity of the gel, and the way the suspension of the formula holds the weight of these particles. All of these elements combined are the interrupters of someone walking by to stop, take a look, explore, ask questions and engage with the product.  

Are you interested in adding a WOW! effect to your products? Do you need technology or ideas  that will make your products stand apart and intrigue the consumers enough that they will step in and purchase the product?  If you'd like to learn more about creating aesthetic appeal or a strategy for your brand, contact me to schedule a consultation to talk through your goals. Email  Check out our site



Creating new ideas and concepts around promotional materials for beauty products can be daunting.

 The challenges? 

•   Creating a story different from competitive products
•   Aligning with trends
•   Telling an appealing ingredient story  
•   Engaging the consumer  
•   Translating high-end technology to an understandable consumer      level

One way to get away from the mundane of creating an intriguing ingredient story is to literally step outside and examine your environment.

It’s October.  Apple picking season is in full swing.  Colorful pumpkins are adorning manicured gardens.  Fragrant smoky notes from backyard fire pits fill the cool, crisp nights with a familiar and cozy aroma that welcomes a chillier season.  If you’re reading closely, there are at least 5 ingredient concept ideas in this last paragraph…did you notice them?  

What better way to create a marketing ingredient story than around fall harvest-inspired ingredients that are familiar, comforting, and healthful? You can count on Fall coming back again next year - seasonal materials will always be on trend – no room for mistakes here!

To help tell the story of promotional materials to incorporate within beauty formulas, I reached out to a few industry raw material experts keen on trends and healthy ingredients.   

Janice Hart of Bell Flavors and Fragrances, which sources botanicals from all over the world, states, “As we are now in the Fall Season the following botanicals come to mind - Cranberry, Pomegranate, Yam and Pear. Mostly these extracts are known for their high anti-oxidant  or moisturizing properties. Each of these extracts have been launched in unique skin and body care products in the last year. So this season, you don’t have to source the globe for exotic materials in order to keep up with skincare trends. Instead, simply step outside and find fresh ideas in the familiar ingredients of your local harvest!” 

While focusing on the ingredients of the fall season, also consider today’s lifestyle. Health and wellness are prominent lifestyles that have moved from trends to ways of living. Products that protect the skin from the aggressors of urban living, pollution, and the environment continue to be desirable performance attributes for the consumer. 

Need ideas for healthy fall materials? Consider walnuts! Yes, Grenoble walnuts - green walnuts, sourced from the French Alps.  The walnut tree, is able to live up to 400 years, and is an example of a real challenge to aging. Over the centuries, it has protected the secret of its long life.  According to Lauren DelDotto, Marketing Manager at Gattefosse,  “Gatuline® Age Defense 2 is an active extract of Grenoble walnuts.”

And, how can we forget pumpkin this time of year?  The powerful orange fruit is, above all, rich in nutrients and is one of the fruits with the highest anti-oxidizing carotene content to which it owes its fine orange color. 

Using fresh pumpkin cells, not extracts, can be a unique way to talk about this powerful active.  “Fresh Cells™ are cellular suspensions of whole, fresh plant cells resulting from a mild and selective extraction process.”    According to DelDotto, “when Fresh Cells™ come in contact with the skin, they will degrade due to enzymes in the epidermis and physical application, and will sparingly pour out their precious content – protected, until that point, in a sort of natural microcapsule.”

Creating new concepts can be fun and challenging at the same time. But a simple walk around the block can help open your creative eyes to what’s possible.  

Need help creating product concepts using high-level technologies or familiar ingredients?  Contact   We can schedule a conference call to discuss some starting point ideas for your next beauty product launch.

Missed the last update? Check out what we’re up to at - click on the InnerEdge tab.


Product Development – How a Setback Became a First to Market Product

first to market concealer
first to market concealer

Speed to market, first to market … to market, to market, to market … how fast can we get there, and can we get there first?! 

A number of years ago, I was working with a third party lab on an under eye concealer project - one texture and five shades. While this type of out-of house development was unusual for my employing company at that time, the brand I worked on opened doors to collaboration with outside manufacturers. 

Mid-development, a financial issue arose between the vendor and the corporate company. Long story short, I was blocked from doing any further development work with the vendor.  My dilemma: I still needed to deliver a product to meet the calendar dates for Marketing - five skus for 4th quarter.  The products were scheduled in the calendar, they were in the budget, and development started—there was no time to rework the product calendar at this point. What to do?

And then—that aha! moment.  I thought outside of the normal color cosmetic development process and re-evaluated an anti-aging skin care formula that I helped develop a few years earlier.  It contained an encapsulated retinol release technology.  

My questions were:

 1.)  Can I use the skin care bulk as a concealer base? 
2.)  The bulk was white.  Will it hold enough pigment/color without drastically changing the texture?  
3.) Would the retinol technology in the skin care bulk still perform if pigment was added to the bulk? 
 4.) Could the product maintain anti-aging skin care claims and deliver color performance? 
 5.) Could this be first to market???  

With time tight and preliminary stability testing on its way, the R&D team bought into the idea immediately and started testing the product with pigment. And voilà!  We had a remarkable product to deliver that was better than the first concealer concept originally slated on the calendar! 

The final product was innovative, with skin care performance claims and color payoff.  The legal team confirmed that there was no other product on the market at that time with this type of performance.  You could say it was a CC under eye concealer way before its time!  

Are you looking for innovation?  Think about ways you can turn your current product development projects around to make them something even greater than your original concepts!

If you liked this post, keep an eye out for future posts on first to market product development. 

Missed the last update?  Check out what we’re up to at - click on the InnerEdge tab.   

The Edge On: Living Joyfully

Which lifestyle has elevated into a higher quest of being?  Joy., sharing, being, and loving joyfully within our homes, and living well there.

BeautyEdge stumbled upon a newly launched East Coast lifestyle store named PIRCH.  We won’t share everything that we saw there here in this post - we’ll let that experience be a mystery to be discovered by you.  We will share that this model/presentation of a lifestyle store offers an inspirational think-tank for product development, retail, branding,  marketing and living joyfully.

What are the expressions of joy that we seek?

Stimulating the senses … touching … feeling … dreaming … connecting…experiencing … hoping … engaging …. off-lining.  In escaping our lack of joy and anxieties, we seek to relax in our own space, to entertain in our homes, the hub of our lives, with neighbors, family, and friends.

We delight in story telling about our lives, creating memories and events within our own “at home supper club” or "spa-connection," and being comforted in the joy of it all with an element of surprise.

What is Living Joyfully?
·       loving
·       connecting - sharing intimately
·       balancing self-comfort with community building
·       self-expressing/creating
·       experiencing life visually and texturally

Would you like to bring an experience of joy to your product development concepts or learn more about product development for your brand?  Contact me to schedule a 20 minute complimentary consultation to talk through your goals at  Check out our site




The Edge on Tropical Trends 7/2015


It’s mid-summer – that means adventure and travel! 

At BeautyEdge, we mixed in a little inspirational exploration to our travels of the shimmery white sands, and electric blue waters of the Caribbean!

Where did we land?  A Perfume Factory!  Check out our tropical journey in the video below.  

We were welcomed by a cozy porch upon arrival to this quaint, pink seashell colored building.  Greeting us were familiar names of raw materials, like English lavender, jasmine, coconut, amber and roses.

Once inside the inner workings of this island gem, beachy décor accented the retail displays as the guide explained what made their fragrance blends unique. A quick tour took us through laboratory spaces where oils are compounded and stainless steel mixing vats blended choice perfumery materials.

The finished juice is presented in decorative bottles with whimsical names drawn from the fragrant Bahamian life: Bahama Blue, Goomba, Island Promises and Pink Pearl to name a few.  Base notes of vanilla, light cream and amber in some of the creations offer a comforting Caribbean twist seasoned with peach, plum and coconut.    

We couldn’t walk away without purchasing a little something for ourselves, and, of course, a little treat for our newest canine addition, Checkers.  What was her treat?  Bahama Mama pet fragrance, fitting for a female Boston terrier!  A little spray on her sleeping pod lulls her into a dreamy wonderland and softens her fur at the same time.

How does a trip to a perfume factory in the Caribbean offer inspiration?  By offering insight into current trends.  According to Janice Hart, Sr. Manager, Bell Flavors & Fragrances, “We see a trend with our customers wanting to use more essential oils in their fragrances. - Customers are demanding purity and simplicity of pure essential oils.”

Cynthia Keeting, Global Account Executive at CosmoInternational Fragrances contends that  “ fragrance trends in personal care are exploding with scents centered around coconut - widely used in products positioned for moisturization, damage repair for hair,    adding luster, promoting scalp/skin health and stimulating hair growth. Other hot trends:  tropical/sunny island concept fragrances based on seaweed, hibiscus, passion fruit, guava and Brazilian citrus.”  

When thinking about your next product launch, what type of experience can you offer your customer? -  Need inspirational help creating that memorable product for your brand? Contact  and check out our site at  view the “InnerEdge” tab to see what we’re up to!

NY NOW, Let's Get Happy! 2/2014

BeautyEdge visited the NY NOW show in New York City's Jacob Javits Center.

Some of you may be asking, “What is NY NOW?”  From our point of view, it is a tremendous collection of U.S. and global-based manufacturers, exhibitors, and distributors with commercialized products that range from personal care to baby clothes, stationary to home goods. The exhibitors provide “first look” exposure to new launches along with their full brand line-ups that are available for retail sales in various selling channels.

Key Trends:

>>Though living green and sustainability are becoming more of a lifestyle than a trend, we continue discovering new ways to use our resources wisely and safely.

>>Strong evidence in men’s luxury personal care was apparent, along with the need and clear message to love others and ourselves, to celebrate, to indulge in the little things and enjoy happiness.

While many trends themed throughout the show, we chose happiness as a grounding point.  We won’t claim to know the answer to everlasting happiness at BeautyEdge, but we do know that as humans we seek an experience, whether inside or outside of ourselves, to which we can say, ”That makes me happy!”

Take a look at what we saw at NY NOW!


TheHappyEdge: fun products

eco-kids®  launched 2008

Although they have been around since 2008, Kip and Cammie Weeks continue to bring fun, creativity, and a breath of fresh air to a lineup of 13 eco-kid products, including molding dough, crayons, finger paints, and egg-coloring kits. The company began with a recipe for molding dough that Cammie Weeks’ mom made for her as a child. After incorporating natural ingredients into the recipe, the dough was named eco-dough. With the slogan “creative play the natural way,” eco-kids’ products are developed with non-toxic natural ingredients and packaged with environmentally friendly supplies from around the United States.

Bead Bottle™ launching Spring 2014


Bead Bottle is a distinctive and creative product that was designed to honor important memories and milestones in life. From family vacations to special friendships to personal mantras, Peyote Bird has developed numerous stores that appeal to a wide range of customers. Each bead bottle contains various semi-precious stones, as well as metal charms, glass beads, and leather cording, accompanied by two lobster closures to make one necklace and one bracelet.  A story card with simple instructions is provided with each purchase and includes a QR-code to YouTube videos for additional information.

Buff-Her House of Exfoliation launched May 2013

The time spent with these three sisters and founders—Regina, Cheryl, and Stephanie—was delightful. They are all experts in natural skin remedies, and two of the sisters are aestheticians. We’re happy to hear that, because it is particularly important to understand how a product works on skin and what to look for performance-wise during and after use. Buff Her House of Exfoliation is a collection of exfoliating facial scrubs made from organic and naturally grown fruits and vegetables. According to the company, these gentle exfoliants will restore your skin’s natural and radiant beauty with nature’s help! Their goal is to provide women with a natural way to exfoliate by using all-natural and organic foods. Each shaker is claimed to provide two hundred exfoliating applications, and can be used mixed with water, or added to your favorite cleanser!

Final thoughts: As colleagues in marketing, product development, and trend seekers, explore with us these new ideas!  Let's use these infusions of inspiration as stepping stones creating happiness for our consumers while designing a better world of products.  

Need help creating a Happy or Experiential beauty care product or brand with an edge?  Connect with BeautyEdge LLC at   We’re also available for category analysis to identify the white space for your new product or brand.


When you think of “purple,” what comes to mind? Royalty? Passion? Romance? Its richness, its lushness?  

BeautyEdge strolled the streets of New York City and vicinity, seeking shades of purple.


The color purple is not just on trend, in fact, it invades our world — our world of food, our art, our environment, our homes, our decor and adornments, our fashion, our beauty products.


Its tones and hues, its nuances, are everywhere. It’s almost as though the color shouts out to you, commanding your attention. The color captures every mood, with abstract applications, and lush textures in jewel-like, brilliant finishes and vibrant opulence. Plum,   lavender, amethyst, violaceous ... the variations in value offer endless options in our world.


Wander with us, and come, see what we saw ... click >>TheEdgeOnPurple


BeautyEdgeTip: click >>Purple Eye Shadow


BE attended The Makeup Show NYC on May 17th-18th and learned the latest trends in blush... With the summer months approaching, what looks better than a glowing complexion, so we decided to ask the experts the best ways to blush.


When we get embarrassed, excited or aroused, the blood vessels directly under the facial skin enlarge allowing for a greater amount of blood flow to the skin. The result is a natural looking flush, one that make-up artists, make-up users and make-up manufacturers try hard to emulate with a variety of blush shades and formulas. Ever notice the rosy glow of a child playing outside, the pretty warmglow on your cheeks when someone special whispers in your ear or the natural flush you get when you laugh? That perfect color makes us look youthful, natural and fresh and that's what can be achieved with the proper blush.

THE COLOR EDGE: The Importance of Blush


Many women skip blush all together which is one of the biggest beauty mistakes according to the pros at the makeup show. Nothing makes a woman look more radiant than the right application of blush. Blush adds warmth, brightness and a natural-looking glow to the complexion just as blushing the natural way does.

Why then do so many women skip the blush step during makeup application? The myriad of formulas textures and shades leave some women bewildered, while the proper way to apply blush trips others up. But no worries - with the help of our friends at The Makeup Show, BE brings to you some foolproof tips and tricks on perfect blush application.



Pressed Powder Blush has come a long way since the days of Dallas and Dynasty when a mauve colored stripe of blush lined the faces of many an 80's super-model. While powder blush used to offer a flat one-dimensional color that was hard to blend and lookedunnatural, today's powder blushers often contain several colors swirled or baked together. According to the pros at MAC, the result is a more natural looking cheek color that adds dimension and reflects light imparting a glow like nature intended. Pressed powder blush works great over liquid or mineral foundation and can work for all skin types. For the most natural just flushed look, look for a pressed mineral blush, ‘baked' technology or a compact containing complementary colors that can be blended together. Swirl powder blush over the apples of the cheek and then sweep up to the hairline and blend.


Loose Mineral Blush offers the benefits of good for your skin minerals while adding luminosity to skin. The MakeUp Experts at the makeup show suggested mixing 2 colors toachieve a glow that best mimics a natural flush and added that using a bit of pink on top of a bronze shade really gives the most natural sun-kissed look. When going for the bronze look, do remember to brush a bit of blush along the jaw line, forehead and the bridge of your nose, places where the sun naturally kisses your skin.

Cream Blush can be perfect for dry skin and for those looking for a dewy fresh finish. Our friends at Stila say the key here is to blend well to avoid a heavy look. And the pinker/rosier the shade the better to stay on the apple of the cheeks or risk looking like a baked lobster.

Gel or Blush Tints are perfect for oily skin and great for use on bare skin. The pros at Smashbox warn that these formulas tend to dry quickly so you'll have to blend quickly to avoid a blotchy stain, but when done correctly, your skin looks as if it is glowing from within. These blushes do give a pop of color to the cheek but since they are translucent, the look is clean and natural.

Too much flush? - don't worry the experts at Youngblood shared this tip with us If you applied too much, just dust a bit of translucent powder to tone down the color.

So ladies, this season don't skip the blush - summer is a great time to flaunt gorgeous radiant skin enhanced by just the right blusher.



BE attended The Make Up Show, NYC held at the Metropolitan Pavillion in NYC on May 18-19, 2008.  The only trade show for makeup professionals of it's kind, it's co-produced by Metropolitan Events & Production. 

BE arranged an exclusive interview with makeup artist James Vincent, who has worked in all mediums of make-up including magazines, runways and television. His client list includes Good Morning America, The Today Show, CNN, Fuse, MTV, BBC and BET.  Nylon magazine and WWD have named James as the "makeup artist to watch".

Did you miss The Make Up Show? Click here to subscribe to OnTheEdge e-review:


~ Top 5 Fall/Winter 08/09 Color Cosmetic Trends - James Vincent

~ TheVisualEdge:  Innovative Color Launches

~ TheExclusiveEdge:  Make Up Artists Tips and Tricks Revealed

~ TheTexturalEdge:  Myths and Truths from leading makeup artists on Mineral Make Up, Airbrushing and HD Make Up

Latest trends, tips and color technologies were also shared by Eve Pearl, 5 time Emmy award winning, celebrity makeup artist, David Klasfeld, print, runway and film Make Up Artist CEO and Creative Director of OCC, Trae Bodge co-founder of 3 Color Custom and Lori Taylor, Pro Artistry Manager at Smashbox.

Click here to subscribe - The Make Up Show e-review



James Vincent, Make Up Artist

Innovative Cosmetic Application Tips:
  • With face powder application, the size of brush matters! “ People have a tendency to over powder their face after foundation application.”  James recommends using a small face brush (he uses a crease brush) to finish the face and create a flawless look.
  • His favorite finishing powder?  Make Up Forever HD powder.
  • A natural looking brow is important! Use a gel liner to sketch in individual hairs.  If needed, follow with taupe shadow or pencil in the brow to create a natural look.
  • James prefers to use taupe powder followed by a pencil to line the eyes.  It offers a natural shadow and creates a softer gradation of color than lining completely with a dark black line.  It also offers a guideline to follow so you don’t have to worry about making mistakes.

OCC - Lip Tricks! Like your current day lip color, but need a little more intensity for night wear? Layer a small amount of OCC’s Tarred lip balm, a black lip base color, over your favorite day lip color to intensify the look for evening wear.



3 Custom Color - What's Old is New! Trae Bodge, Scott Catto and Chad Hayduk, the “Three” Specialists in Three Custom Color just introduced Light Brights, a lip color collection reminiscent of the 80’s dance scene.  Launched a few weeks ago, the lip colors are right on target for 2008’s Spring/Summer color season that features bold, hot, and neon-like tones.  The gleaming colors of fashion do not necessarily translate well when worn bold on skin.  Day Glo Florescents collaborated with 3 Color Cosmetics to create 4 soft, sheer, modern, playful, wearable tints. The moisturizing stains are great for all skin tones and have names that evoke the nightlife of a totally awesome decade!



Smashbox:  Look for “Wicked Lovely” color story launching for the holidays.  The color story is a smouldering smokey eye paired with a rich, dark lip color.  It’s both intense, “wicked” and luxurious, “lovely” at the same time!


Subscribe here for full e-review of TheMake Up Show, NY

June 2008 - BE will be attending IECSC Las Vegas.  Save time and travel expenses with a customized review of IECSC , Las Vegas.

Contact for more information.

Customized reviews can include:

. Search and purchase of unique aesthetic benchmarks.

. An in-depth review of dermatology, plastic surgery, medi-spa and spa services/procedures.

. Starter concepts developed around evolving trends.

BE in the news - ABC - read full article >> - Linked editorial written by Jaime Bedrin

Cherie Buziak - Session Leader - >>Register HBA - Novel Technology

BEAUTYEDGE CONNECT: Resources and Links

Do you need:

. A customized and targeted review on a specific conference that you cannot attend? . Innovative product development using the newest technologies or ingredients? . Creative brand development or re-positioning?

Contact and get the "edge" on all of your product innovation needs.


Welcome to OnTheEdge. An insider's e-review of select beauty industry conferences featuring on-the-edge trends, technologies, products and treatments. The most intriguing details of the conferences are captured and delivered to you in OnTheEdge, so you stay "in-the-know" without having to be "on-the-go".

Did you miss OnTheEdge - IECSC, New York - April 2008? Here's the IECSC Highlights:

. TheTherapeuticEdge: Hormonal Innovations

. TheInnerEdge: Evolving Beauty Trends

. TheConsciousEdge: All That's Good

Click here to sign up for OnTheEdgeannual subscription and receive IECSC, NY - April 2008 review

Upcoming features in OnTheEdge:May 2008 - The MakeUp Show, New York

Enjoy this gratis issue of EdgeNotes,

Cherie Buziak, Owner-Consultant:cherie@beautyedgeinc.comBeautyEdge LLC, innovative product developmentOnTheEdge, beauty industry conference reviews:e-review archivesBE in the news:ABC newsroomOnTheEdge Subscription

TheInterGen.Touch: Fusing The Gender Gap

BE attended the 4th annual Glammy Awards on May 8, 2008. What is a Glammy Award??? It’s a special recognition given by GlamourGals to young women who make a difference in the lives of mature women living in senior living facilities. Award categories are: Innovator Glammy, Smile Maker Glammy, Motivator Glammy, Role Model Glammy, Go Getter Glammy and Trail Blazer Glammy.


GlamourGals, GG a non-profit organization founded by Rachel Doyle, was born in memory of Rachel’s grandmother who passed away in a nursing home. GlamourGals, coined “GG” brings teens and the elderly together to create smiles that span generations! The young women of GG, organize chapters, make appointments to visit the senior facilities and provide complimentary facials and make-overs. GG is the only national program that focuses on creating teen leaders through service with the seniors in life care communities and has more than 50 chapters throughout seven states.

The results of GG? The fusion of Gender Gaps...the sharing of a "healing" and comforting touch...the creation of intimacy through conversation and laughter...the sharing of legacy through wisdom...the sustainable creation of leadership and self-confidence in young women.

Is your company a cosmetic beauty manufacturer? If yes, please consider sponsoring GG with cosmetic products to be used during the makeovers, or contribute financially to support the chapters. Contact Rachel Doyle, President and Founder: 


Everyone deserves to feel special no matter what their age! While attending the awards program BE questioned . . . how can the beauty industry support and create product opportunities for these two widely-gapped generations? . . . what are the specific personal care products needed for this senior-seasoned generation, and how do we make them accessible and affordable? . . . is it time to jump on the bandwagon of opportunity and provide senior-spa services to the life care communities? . . . see, . . . and what about the younger generation, is there a new way to introduce cosmetics to this blooming generation with social philanthropy on their minds?


Subscribe here to ensure delivery of OnTheEdge - TheMakeUp Show

June 2008 - BE will be attending IECSC Las Vegas. Would you like a customized review on IECSC Las Vegas while saving time and travel expenses?

Customized reviews are available created for your specific project needs.Contact

Customized reviews can include: . Search and purchase of unique aesthetic benchmarks. . An in-depth review of dermatology, plastic surgery, medi-spa and spa services/procedures. . Starter concepts developed around evolving trends.

BE in the news - ABC>> Click here to read full article ( Linked editorial written by Jaime Bedrin )

BEAUTYEDGE CONNECT: Resources and Links

Do you need: . A customized and targeted review on a specific conference that you cannot attend? . Innovative product development using the newest technologies or ingredients? . Creative brand development or re-positioning?

Contact and get the "edge" on all of your product innovation needs.