Concept to finished product. 

A LA CARTE menu  

Select from individual services below.


  • Trend / Lifestyle / Category Review
  • Competitive Overview
  • Compose Concepts
  • Recommend Product / sku line-up
  • Recommend Benchmarks (texture, color,  fragrance)
  • Provide source for innovative technology or high performance ingredients
  • Develop marketing story
  • Develop Desired / Expected Claims List
  • Direct R&D / Raw material vendor meetings and conference calls
  • Evaluate Product Submissions and Re-directs
  • Compose Fact Sheet .
  • Attend marketing meetings at key milestones
  • Swipe for story board (optional)
  • Recommend packaging (optional)
  • Provide direction for package design
  • Manage development process and timeline
  • Attend photo shoots
  • Provide color correction services (optional)

+ New Technology Introduction / Concept Development Only

  • Meet with raw material vendors to finalize technologies
  • Meet with in-house Product Developement Marketing for line review
  • Meet with R&D to merge technology to brand and create story
  • Deliver written concept with desired claims and Fact Sheet

+ Facilitate Brainstorm Sessions

  • BeautyEdge will facilitate sessions with your internal development teams
  • Review current product line up and identify need gaps
  • Focus on brand goals to be accomplished
  • Provide brainstorm exercises to stimulate new and fresh ideas

+ Customized Beauty Conference Reviews

  • Select specific conference to attend
  • Attend industry conference
  • Focus on new product launches, trends and services
  • Provide written abstract that provides concept ideas and innovation for your brand

+ Conference Calls

  • Minimum of 1 hour billed
  • Available for more in-depth development answers on “how-to” questions for product development
  • Further, personalized discussions from OnTheEdge reviews that provide a more inclusive evaluation of the conference, products or trends.

+ Aesthetic Bulk Development

  • Color – shade matching/aesthetic evaluation provide direction to labs
  • Skin Care/Personal Care - aesthetic evaluation provide direction to labs
  • Hair Care - aesthetic evaluation provide direction to labs
  • Spa/Well Being - aesthetic evaluation provide direction to labs

+ Claims

  • Create clinical and consumer science claims to support developed concept
  • Work with testing lab to develop questionnaire and target panel

+ Copy

  • Write Fact Sheets
  • Develop package copy
  • Develop usage instructions

+ Competitive Product Review

  • Provide competitive grid with brand name, brand philosophy, SKU line-up, cost per SKU, top 3 claims, ingredient technology
  • Internet search
  • Store search

+ Trend Review

  • Provide review of current fashion, color, technology and lifestyle trends
  • Facilitate discussion of trend impact on client business and target consumers and potential new ideas to capitalize on trends
  • Use of following client in-house sources necessary- WGSN, Cosmetic World, Rose Sheet, Trend books, Trade Show Attendance (optional)

+ Storyboards

  • Turn over magazine swipe for story boards
  • Turn over textures, fabrics, textiles (optional)
  • Develop written story/positioning to support swipe
  • Option - Powerpoint storyboards

+ Photo Shoots

  • Oversee photo shoot
  • Post-shoot color match to advertising/catalog print
  • Give art/style/color direction
  • Pre-shoot meetings with make-up artist, hair stylist, wardrobe, photographer and creative team to ensure image of brand is captured in shots
  • Review color proofs and mark up models for retouching